Elevate brand visibility with Rothmans, Benson & Hedges Inc. (RBH) as Manager of Consumer Engagement. This role is critical in enhancing connections across Canada's hospitality and entertainment industry.

As a leading relationship builder, you will oversee consumer engagement initiatives within the hospitality sector for RBH, a Philip Morris International affiliate. This senior role focuses on creating responsible experiences and building trusted partnerships that drive brand equity and visibility. Your impact will include managing a comprehensive national engagement roadmap and venue portfolio strategy.

Key Responsibilities:



• Build relationships with hospitality partners and venue owners • Lead the national engagement roadmap and annual calendar • Design programs for enhancing consumer experiences • Manage training and execution with agencies and teams • Expand the venue portfolio while ensuring compliance

Requirements: • Expertise in brand engagement and experiential marketing • Proven ability to build robust external partnerships • Excellent negotiation and project leadership skills • Relevant university degree or equivalent experience • Familiarity with governance in regulated environments

Drive brand engagement and consumer experiences for RBH in Canada’s vibrant hospitality landscape.

📌 Manager of Consumer Engagement at RBH (Toronto)
🏢 Philip Morris International
📍 Toronto