We're hiring a hands-on Marketing & Growth Lead to own lead generation and brand building across three companies in the Built Group: a premium modular home builder, an attainable modular home company with locations in Kelowna and Calgary, and a software studio building AI apps. You'll set the strategy and do the work yourself: campaigns, content, ads, websites, data and the tools that tie them together.

Your scorecard is simple: more qualified leads, at a lower cost per lead, every quarter. All the while building our audiences.

This role is built for someone who is as comfortable in a code editor or an app as in an ad manager. It suits someone with real drive: you like a fast pace, try new tools the week they come out, and would rather ship and test an idea than plan it for months. If you're a developer who loves marketing, or a marketer who builds things, we want to hear from you.

About Built Group

Built Group is three companies headquartered at 515 Beaver Lake Road in Kelowna, BC.

- Built Prefab builds premium modular homes at a fixed price, on a fixed timeline, with keys in as little as four months. Its Prestige Series has nine homes, plus a Founders' Studio for fully bespoke projects. A second design studio opens in Calgary in 2027.
- Lake Country Modular Homes sells attainable modular (CSA A277) and manufactured (CSA Z240) homes from locations in Kelowna and Calgary, to first-time buyers, downsizers, investors and community housing projects.
- Built Labs (Built Laboratories Inc.) builds AI-native business software. It has eight apps in production, including CrunchCRM, Filenall and MassiveMailMachine, and builds custom platforms for other companies.

We run our own businesses on our own software. You'll run your marketing on tools we build in-house, working directly with the developers who build them.

What you'll do

You'll own lead growth for all three brands, from strategy to the last line of tracking code.
- Own the growth plan. Set lead targets, budgets and channel mix for each brand, and report monthly on leads, cost per lead and pipeline.
- Run paid acquisition. Plan, build and optimize Google Ads, Meta (Facebook and Instagram) and LinkedIn campaigns, targeted to the Okanagan and Calgary home markets and to business buyers for Built Labs.
- Make the websites convert. Own builtprefab.com, lakecountrymodular.com and bltlbs.com: landing pages, forms, A/B tests, page speed, technical and local SEO, and Google Business Profiles for each location.
- Measure everything.



Set up and maintain Google Analytics 4, Tag Manager, conversion tracking and attribution so every lead has a known source.
- Nurture leads. Build email campaigns, segments and automated follow-up sequences in our own email and CRM tools, and work with sales on lead quality and speed of follow-up.
- Create content that sells. Plan and produce social content, short-form video, blog posts and customer stories, from factory floor to move-in day, across Instagram, Facebook, YouTube, LinkedIn and TikTok.
- Build the brands. Lead brand development for all three companies: guidelines, voice and visual identity, and a consistent look everywhere each brand appears, from ads to signage.
- Make the brands tangible. Own swag, print and the brochures, displays and take-home materials customers see in our Kelowna studio and office.
- Market to the customers we have. Keep current and past customers engaged with newsletters, events, and referral and review programs, so they come back and send their friends.
- Launch things. Lead marketing for the Calgary studio opening, new home models and new Built Labs apps.
- Use AI to do more with less. Put AI to work daily on research, copy, creative and analysis, and help shape the marketing software we build.

What you bring
- 4+ years in digital marketing or growth, with lead generation as your main job and results you can show in numbers.
- Or something else. If you've built a social media following, or done something exciting that shows you're passionate about building an audience, we want to hear from you.
- Hands-on paid media experience. You've built and optimized Google Ads and Meta campaigns yourself, with real budgets.
- Strong technical skills. You're comfortable editing HTML and CSS, setting up Google Analytics 4 and Tag Manager, working in spreadsheets with formulas and pivot tables, and picking up new software fast.
- Comfort with data. You track cost per lead and conversion rates, and you make decisions from them.
- Clear writing. You write ad copy, emails and landing pages that people act on.
- Content skills.



You can shoot and edit photos and short videos on a phone and with tools like Canva, CapCut or Adobe.
- Ownership. You set your own priorities across three brands and follow through without being chased.
- Pace. You move fast and ship something every week: a new ad, a landing page test, a video, a fix. You'd rather try an idea and measure it than debate it.
- Location. You can work from our Kelowna office, with occasional travel to Calgary.

Bonus points We'll give real weight to a technical background. A software developer with a passion for marketing is a great fit for this role.
- Coding experience, for example JavaScript, PHP, Python or SQL.
- You've built websites, landing pages, scripts or automations yourself, including work with APIs.
- You use AI tools in your daily work and have automated parts of a marketing workflow.
- Marketing experience in home building, real estate, construction or B2B software.
- Design or video editing skills (Figma, Adobe Premiere, After Effects).
- You know the Okanagan or Calgary markets.

What success looks like In your first 90 days

- Every lead source is tracked, and you report leads and cost per lead for each brand every month.
- You've audited the three websites and fixed the biggest problems that stop visitors from becoming leads.
- Paid campaigns are running and improving for all three brands.
- We've agreed on a lead growth target and budget for each brand for the year ahead.

By the end of your first year

- Lead volume is up and cost per lead is down, against the targets we set together.
- The Calgary studio launch has filled Built Prefab's first build slots in Alberta.
- Each brand has a steady rhythm of content, email and social that brings in leads without you starting from scratch each month.
- Each brand has clear guidelines, with swag, print and showroom materials to match.
- Past customers hear from us regularly, and referrals and reviews are a steady source of leads.

How to apply Apply through Indeed with your resume and a short note that covers two things:
- A campaign or project you ran that grew leads or sales, and the numbers before and after.
- Something technical you built yourself: a website, landing page, script, automation or app. Send a link if you can.

Pay: $65,000.00-$85,000.00 per year

Benefits

- Casual dress
- Company events
- Dental care
- Extended health care
- Adaptable schedule
- On-site parking
- Paid time off
- Vision care
- Work from home

Work Location: Hybrid remote in Kelowna, BC

📌 Marketing & Growth Lead — Built Group (Kelowna)
🏢 Built Prefab
📍 Kelowna