Overview

Ignite your passion for innovative marketing strategies as a dynamic Marketing Manager! In this role, you will lead the development and execution of comprehensive marketing campaigns that elevate brand visibility and drive business growth. Your expertise will shape our digital presence, harnessing cutting-edge tools and techniques to connect with audiences across multiple channels.

Join us to craft compelling narratives, analyze market trends, and implement impactful initiatives that make a real difference in a competitive landscape.

Duties

- Develop, plan, and oversee integrated marketing campaigns across digital platforms including social media, email, and paid advertising channels.
- Manage and optimize digital advertising campaigns using tools like Google Ads (formerly Google AdWords), Facebook Advertising, and other PPC platforms to maximize ROI.
- Conduct keyword research and implement SEO strategies to improve organic search rankings and increase website traffic.
- Utilize analytics tools such as Google Analytics and Google AdWords to monitor campaign performance, generate insights, and refine marketing tactics accordingly.
- Design engaging visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles to support branding efforts.
- Maintain and update the company website using WordPress, HTML, CSS, and JavaScript to ensure a seamless user experience.
- Coordinate email marketing campaigns with targeted messaging to nurture leads and enhance customer engagement through platforms like Mailchimp or similar tools.
- Perform market research to identify trends, customer needs,



and competitive positioning; leverage findings for strategic planning.
- Collaborate with cross-functional teams including sales, product development, and creative departments to ensure consistent messaging and brand alignment.

Experience

- Proven experience in digital marketing or related roles with a strong understanding of e-commerce platforms.
- Demonstrated expertise in SEO techniques, keyword research, Google Analytics, Google Ads (AdWords), Facebook Advertising, and email marketing strategies.
- Proficiency in graphic design software such as Adobe Photoshop and Adobe Creative Suite for content creation.
- Hands-on experience managing WordPress websites along with basic knowledge of HTML, CSS, JavaScript for website updates.
- Familiarity with SQL for data analysis purposes is a plus; ability to interpret analytics data effectively is essential.
- Strong knowledge of digital marketing channels including social media advertising, PPC campaigns, and content marketing.
- Excellent communication skills with the ability to craft compelling messages tailored to diverse audiences.
- A proactive mindset with the ability to analyze campaign performance metrics and adjust strategies accordingly.

Join us as a Marketing Manager where your creative ideas will propel our brand forward! We are committed to fostering an energetic environment that encourages creativity, strategic thinking, and continuous learning—empowering you to make a meaningful impact every day! Pay: $49,300.00-$111,000.00 per year

Benefits

- Flexible schedule
- RRSP match

Work Location: In person

📌 Marketing Manager (Vancouver)
🏢 annamaclean
📍 Vancouver