AI Content Marketing Lead

About BigGeo

BigGeo is the Spatial Cloud. We help companies manage and access the world’s spatial data. Any size, any slice, any insight. Delivered in seconds. We’re building something that hasn’t existed before: a new layer of the internet where the “where” and “when” behind every decision is instantly clear, programmable, and actionable. Our platform removes the complexity that has kept spatial data locked in silos for decades, and replaces it with speed, precision, and control. We’re a Calgary-based company, early and moving fast, with real customers, real infrastructure, and a clear point of view on where the world is going. Why BigGeo Exists and Why People Build Here

Most companies are spatially blind. They know what their data says, but not where or when things actually happen. That gap costs real money, creates real risk, and limits what AI can actually do in the physical world. BigGeo exists to close that gap. We’re not building another tool. We’re building the rails that connect the planet’s moving data to the systems that run the world. That’s a big problem, and it takes people who care about doing things right, not just fast. People build here because: The problem is real and the category is open. We’re not competing for the middle of an existing market. We’re defining a new one. Your work shapes what the category becomes. Your fingerprints are on the architecture. We’re at the stage where the decisions you make today become the foundation tomorrow. What you ship matters. We run on clarity, not politics. We move with purpose. No bureaucratic drag, just a team that agrees on the mission and gets to work. You’ll grow fast because the problems are hard. Spatial data at scale is a genuinely difficult domain. If you want to be stretched, you’ll be stretched. We’re building for longevity. We’re not chasing hype cycles. We’re building infrastructure, the kind that compounds in value over time and earns the trust of the companies that depend on it. The Role

BigGeo is seeking an AI Content Marketing Lead to shape how BigGeo is discovered, understood, and talked about. This is not a traditional content marketing role built around producing a high volume of content. You will combine storytelling, brand building, marketing judgment, and AI experimentation to develop ideas people understand, remember, and want to share. You will own BigGeo’s content strategy and editorial direction, help shape our brand narrative and point of view, build thought leadership around the Spatial Cloud, and find compelling stories across our technology, customers, people, and industries. You will also explore a rapidly changing part of modern marketing: how AI is reshaping search, discovery, content creation, and brand visibility. You will experiment with how BigGeo is discovered and represented across AI systems and develop approaches for increasing our visibility across both traditional search and the emerging AI ecosystem. This is a high-ownership role for someone who can find the engaging story behind complex technology, develop a strong point of view, and build the systems required to turn those ideas into sustained market awareness. What You Will Build and Own As AI Content Marketing Lead, you will build the content, narratives, and AI-enabled systems that increase awareness and understanding of BigGeo. You will build and own: BigGeo’s content strategy and editorial direction Brand narratives and points of view around the Spatial Cloud Content and campaigns designed to increase brand awareness Technology, customer, people, and industry storytelling Executive and company thought leadership AI visibility and generative engine optimization strategies Organic search and emerging discovery strategies BigGeo’s social content strategy and experimentation Customer stories, use cases,



and outcome‑driven content PR and communications opportunities around launches, industry conversations, and company moments AI-powered workflows for research, ideation, creation, repurposing, and distribution Experiments across new AI tools, channels, formats, and discovery mechanisms Measurement of brand reach, engagement, share of voice, AI visibility, organic discovery, and contribution to growth Key Responsibilities

Brand Narrative and Storytelling Find and develop compelling stories about BigGeo’s technology, customers, people, industries, and the problems we are solving Translate complex concepts involving spatial data, infrastructure, AI, and real‑world systems into ideas people can understand and remember Help shape BigGeo’s voice, point of view, and the larger narratives we want to own Develop clear narratives that reinforce BigGeo’s position as the Spatial Cloud Maintain consistency across stories while adapting them for different audiences, channels, and moments Look beyond product features to identify ideas with broader market and cultural relevance Content Strategy and Editorial Direction Own content strategy across campaigns, web, social, thought leadership, customer storytelling, and organic discovery Develop editorial priorities based on the audiences, conversations, and ideas that matter most to BigGeo Build an editorial system that connects company priorities with timely market opportunities Determine where long‑form, short‑form, visual, social, executive, customer, or other formats are most effective Partner with Marketing and Growth to connect content strategy with broader campaigns and business objectives Focus the content program on quality, relevance, and impact rather than content volume Thought Leadership Build BigGeo and its executives into recognized voices across spatial intelligence, location data, AI, infrastructure, and the industries we serve Identify topics and conversations where BigGeo has a distinctive and credible point of view Develop articles, social content, presentations, commentary, contributed content, and other thought‑leadership formats Work closely with leadership and technical subject‑matter experts to extract ideas and turn them into compelling narratives Build repeatable approaches for transforming internal expertise into external thought leadership AI Visibility and Generative Engine Optimization Develop BigGeo’s approach to visibility across AI‑powered discovery environments Monitor how BigGeo, the Spatial Cloud, and relevant category concepts are represented across systems such as ChatGPT, Claude, Gemini, Perplexity, and emerging AI channels Experiment with content structures, sources, distribution strategies, and digital signals that improve BigGeo’s discoverability and representation Track changes in how AI systems surface brands, companies, concepts, and sources Connect AI visibility efforts with broader organic search, content, PR, and brand strategies Build an evidence‑based understanding of what improves BigGeo’s presence across the emerging AI discovery ecosystem Social and Audience Development Build a distinctive social presence for BigGeo rather than simply distributing existing content Experiment with formats, narratives, voices,



and creative approaches that increase reach and meaningful engagement Identify conversations where BigGeo should participate and develop timely responses or perspectives Partner with executives and subject‑matter experts to strengthen their individual voices where appropriate Use audience and performance signals to continuously improve the social strategy PR and Communications Identify media, industry, launch, and cultural moments where BigGeo should have a voice Develop stories and angles that make BigGeo relevant to broader conversations Support company announcements, product launches, and major milestones with clear narratives and supporting content Identify opportunities for commentary, contributed perspectives, interviews, and industry participation Ensure external communications reinforce the narratives and category position BigGeo wants to establish Customer Storytelling Find stories that demonstrate how customers and partners use BigGeo to solve meaningful real‑world problems Turn technical implementations and outcomes into accessible narratives Develop customer stories, use cases, interviews, and supporting content across multiple formats Partner with Sales, Product, and customer‑facing teams to identify strong storytelling opportunities Connect individual customer outcomes to the broader value of the Spatial Cloud AI-First Content Operations and Experimentation Use AI throughout the content lifecycle, including research, ideation, synthesis, drafting, editing, repurposing, analysis, and distribution Build repeatable AI‑powered workflows that improve both content quality and production speed Experiment with emerging AI tools and determine where they meaningfully improve marketing work Develop methods for rapidly turning one strong idea into relevant formats across multiple channels Maintain strong human editorial judgment, accuracy, originality, and brand consistency across AI‑assisted work Share successful AI workflows and practices with the broader Marketing team Measurement and Optimization Define how BigGeo measures awareness, content performance, social reach, share of voice, organic discovery, AI visibility, and contribution to growth Establish baselines and track changes over time Identify which narratives, topics, channels, and formats generate meaningful audience response Use performance data to determine what BigGeo should produce more of, change, test, or stop Build reporting that connects content activity to brand and business outcomes rather than production volume Technology and Tools

The AI Content Marketing Lead will work across modern content, analytics, search, social, communications, and AI environments. Relevant tools and environments may include: Generative AI assistants and research systems AI‑powered writing, analysis, and content development tools ChatGPT, Claude, Gemini, Perplexity, and emerging AI discovery environments Content management and publishing platforms Social publishing and analytics tools Search and organic discovery platforms Generative engine optimization research and monitoring tools Marketing automation and analytics platforms Creative and multimedia production tools Web analytics and attribution systems Rapid experimentation and prototyping tools Operational collaboration happens through Slack, Google Workspace, and Monday. The AI and discovery landscape is changing quickly. Success will depend less on expertise with one specific tool and more on your ability to continually test new systems, understand what is changing, and turn those changes into an advantage for BigGeo. What You Bring

Required Experience

Demonstrated experience creating compelling stories, narratives, campaigns, or content for complex subjects Strong writing, editing, interviewing, and storytelling ability Ability to understand complex technology and translate it into clear, memorable ideas for different audiences Experience developing content strategy, editorial direction, brand narratives, communications, or thought leadership Robust understanding of how content contributes to brand awareness and audience development

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📌 AI Content Marketing Lead (Winnipeg)
🏢 BigGeo
📍 Winnipeg