Regional Sales & Business Development Manager

Agrifac is expanding its presence in Canada, and our dealer network is still developing.

The Regional

Sales & Business Development Manager takes ownership of regional sales growth while building market presence, recruiting and developing dealer partners, and strengthening relationships with agricultural producers. This is a hands-on commercial role for someone who enjoys developing business in a growing market. You will combine equipment sales and customer engagement with the opportunity to shape Agrifac’s regional sales strategy and dealer network. Success means delivering sales results while establishing the partnerships and capabilities needed for sustainable growth.

Strong aftersales support and excellent customer experience are essential to that growth. You will work closely with the regional Aftersales Dealer Support Specialist to strengthen dealer capabilities, support a smooth transition from equipment purchase to ongoing ownership, and build lasting customer confidence in Agrifac. The role reports to the Managing Director and works closely with dealer principals, dealer sales and service teams, and Agrifac colleagues across sales, marketing, aftersales and technical support.

Initially, the role has no direct reports. You will achieve results through strong relationships, effective collaboration and the ability to turn shared plans into action.

Sales Strategy

- Develops and implements the regional sales strategy and business development plan in line with Agrifac’s commercial objectives.
- Identifies priority markets, customer segments and opportunities to expand dealer coverage and market share.
- Incorporates dealer service capabilities and customer support coverage into growth plans with the aftersales team.
- Translates objectives into action plans, sales forecasts and investment priorities.
- Manages budgets for regional sales activities, including trade fairs, demonstrations and dealer events.

Sales & Business Development

- Identifies and recruits dealer partners, evaluating their commercial potential, service capabilities and strategic fit with the aftersales team.
- Develops dealer business plans covering sales growth, market coverage, customer engagement and service readiness, with transparent objectives and KPIs.
- Builds relationships with dealer principals, sales and service teams, key accounts and agricultural producers.
- Develops sales opportunities through customer visits, demonstrations, trade fairs and lead follow-up, working directly with customers as the dealer network grows.
- Monitors customer needs,



market developments and competitor activity, translating insights into commercial actions.
- Supports dealers in developing sales capabilities and promoting Agrifac equipment within their territories.
- Coordinates with dealers and aftersales colleagues to ensure clear customer expectations and a smooth handover to delivery, machine start-up and ongoing
- support.
- Maintains customer relationships beyond the sale, gathering feedback and developing repeat business and referrals.
- Acts as the primary contact for dealer-related commercial matters, coordinating with relevant Agrifac departments.
- Reviews dealer performance and agreements for improvements in commercial results, service readiness and customer experience.
- Achieves sales targets, increases market share and secures strategically significant orders.
- Leads or supports negotiations and commercial agreements within established frameworks.

Information Management

- Maintains accurate records of customer and dealer relationships, sales opportunities and commercial activities.
- Prepares sales reports, forecasts and market insights, tracking progress against sales targets and dealer plans.
- Shares customer commitments and relevant feedback with aftersales colleagues to support coordinated follow-up.
- Reports results and recommends actions on market opportunities, dealer coverage and customer experience to the Managing Director.

Dealer Collaboration & Organization

- Works with dealer principals and staff to agree priorities and implement dealer business plans.
- Supports sales teams through product knowledge sharing, joint customer visits and demonstrations.
- Collaborates with the Aftersales Dealer Support Specialist to identify training needs and align dealer development, service readiness and customer follow-up.
- Coordinates regional activities with Agrifac colleagues, ensuring clear responsibilities and effective communication.
- Identifies capability and resource needs within the dealer network, recommends support and follows up on agreed actions.

Continuous Improvement

- Improves sales processes, dealer development and customer experience based on market and operational feedback.




- Works with aftersales colleagues to address recurring customer concerns and improve coordination between sales, delivery and ongoing support.
- Leads cross-functional improvement initiatives and follows through on agreed actions.
- Shares dealer and customer insights to support product, service and process improvements.

What you bring

- A bachelor’s degree in Agriculture, Agribusiness, Business or a related field, or equivalent relevant practical experience.
- At least three years of experience in agricultural equipment sales, territory management, business development or dealer/channel development.
- Experience building business and developing relationships with dealers, distributors or agricultural producers.
- The ability to develop dealer partnerships and translate opportunities into commercial results.
- A strong understanding of agricultural equipment, crop production and producer needs.
- Strong relationship-building, negotiation and communication skills.
- The ability to influence and support dealer teams without direct reporting authority.
- A customer-focused approach and an understanding of how sales, service, parts and technical support build lasting customer confidence.
- Initiative, an entrepreneurial mindset and the ability to work independently in a developing market.
- Willingness and ability to travel approx. 50% of your working time, primarily within the region, for dealer visits, customer meetings, demonstrations and industry events.

What we offer

- Competitive base salary with a performance-based bonus.
- Health, dental and vision benefits.
- Company vehicle and full IT package.
- Company-contributed pension plan.
- A supportive, passionate team and a collaborative working setting.
- The opportunity to shape Agrifac’s regional growth and dealer network in Canada.
- Close collaboration with dedicated aftersales and technical colleagues.
- Professional development opportunities and involvement in product innovation.
- Direct impact on commercial performance, customer experience and long-term relationships.
- A culture of continuous improvement with solid colleague support.

More information For questions about this position, contact Cor Kramer at [email protected] . Grow with us!

Are you excited about building business, developing dealer partnerships and delivering excellent customer experience? Join us in growing Agrifac’s presence in Canada. Please send your application (CV and motivation) to [email protected] , addressed to Cor Kramer. We look forward to your response!

📌 Regional Sales & Business Development Manager (Alberta)
🏢 Agrifac Machinery
📍 Alberta