12 Oct
|
OLG
|
Sault Ste. Marie
12 Oct
OLG
Sault Ste. Marie
Elevate OLG's National Draw Games as the Director, focusing on product strategy and customer engagement. Drive performance and marketing across retail and digital channels for a $1.6 billion portfolio.
This 12-month contract position demands a leader passionate about driving player participation and business growth. You will oversee comprehensive strategies and initiatives for Lotto Max, Lotto 6/49, and more. With an emphasis on portfolio growth and innovative marketing, your insights will significantly impact OLG's iconic lottery products.
Key Responsibilities:
• Own and manage annual revenue and profit objectives • Lead budgeting and product planning for draw games • Develop marketing and promotional strategies • Oversee performance measurement and analytics • Act as OLG's representative with the Interprovincial Lottery Corporation
Requirements: • University degree in Business or Marketing • Minimum 10 years in business or product management • 5+ years leading strategic objectives • Solid experience in consumer-focused organizations • In-depth knowledge of the lottery or gaming industry
Strategically guide OLG's draw portfolio and enhance customer engagement through robust marketing initiatives. #J-18808-Ljbffr
📌 Director of National Draw Games Strategy (Sault Ste. Marie)
🏢 OLG
📍 Sault Ste. Marie