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Ceha Canada Inc. is a leading provider of high quality, rapid and flexible office furniture solutions. We pride ourselves on our ability to innovate and produce solutions for our clients, both in our service and award-winning product design. We believe in the principle of environmental sustainability, reducing our carbon footprint in all aspects of the production stages as we ensure continuous improvement.

Our team is committed to provide exceptional service, support, and solutions that meet our clients’ needs and expectations and to foster long-term loyalty to the company's products or services.

As a Sales Associate at Ceha Canada Inc., you will support the growth of the company’s B2B sales channel, with a particular focus on developing and maintaining relationships with dealers, identifying new business opportunities, and supporting the sales process from initial lead through order completion and post-sale follow-up. The role will involve sourcing new leads, identifying and developing relationships with dealers, following up on existing opportunities, preparing quotations, entering orders into the ERP system, preparing Sales Orders, and coordinating order follow-ups.

The Sales Associate will also provide backup support for B2C customers and sales activities when required. This is a mid-level sales position suited to someone who is organized, proactive, comfortable communicating with customers and business partners, and interested in developing a career in B2B sales and business development.

B2B Sales & Dealer Development

- Support the growth of Ceha Canada Inc.'s B2B sales channel, with a primary focus on dealer relationships.
- Source and research potential dealers, commercial customers, and other B2B sales opportunities.
- Identify prospective dealers and support outreach to introduce Ceha Canada Inc.'s products and capabilities.
- Assist with adding and onboarding new dealers to expand the company's dealer network.
- Maintain regular communication and follow-up with existing and prospective dealers.
- Follow up on previous conversations, inquiries, quotations, and loose discussions with dealers to identify opportunities and move them forward.
- Maintain a pipeline of prospective dealers and business opportunities.
- Qualify leads and determine appropriate next steps or follow-up.
- Support sales representatives and management with dealer outreach and business development activities.
- Build and maintain positive, professional relationships with dealers and B2B customers.

Lead Sourcing & Business Development
- Research companies, dealers, distributors, contractors, designers, and other potential B2B customers.
- Source new leads through online research, industry directories, referrals, networking, and other available resources.
- Conduct introductory outreach by email and phone.
- Follow up with leads to determine their needs, interest, and potential fit.
- Maintain accurate records of leads, contacts, discussions, and follow-up activities.
- Identify opportunities to reconnect with inactive or past customers and dealers.




- Assist in identifying opportunities to expand sales with existing dealers and customers.

Quotes & Sales Support
- Prepare and issue customer and dealer quotations based on pricing, product specifications, and customer requirements.
- Coordinate with internal teams to confirm product availability, pricing, specifications, lead times, and delivery requirements.
- Follow up on outstanding quotations and pending customer decisions.
- Track quotations and identify opportunities requiring additional follow-up.
- Assist sales representatives with customer presentations, product information, pricing, and other sales materials.
- Ensure quotations and sales documentation are accurate and complete.
- Assist with revisions to quotations as customer requirements change.

Order Entry & ERP Administration
- Enter customer and dealer orders accurately into the company's ERP system.
- Prepare and process Sales Orders based on approved quotations and customer requirements.
- Verify pricing, product information, quantities, specifications, delivery details, and other order information before submission.
- Coordinate internally to resolve missing or incorrect order information.
- Maintain accurate order records in the ERP system.
- Monitor order status and follow up on outstanding information required to move orders forward.
- Communicate order updates to sales representatives, dealers, and customers as required.

Order Follow-Up & Customer Support
- Follow up on open and outstanding orders to help ensure they progress according to expected timelines.
- Provide dealers and customers with updates regarding order status, production, availability, and delivery timelines.
- Coordinate with internal departments regarding delays, changes, missing information, or other order-related issues.
- Escalate significant order issues or customer concerns to the appropriate sales representative or manager.
- Maintain regular communication with customers and dealers throughout the sales and order process.

Post-Sales Support
- Provide entry-level post-sales follow-up with customers and dealers after orders have been placed or delivered.
- Contact customers and dealers to confirm satisfaction and identify any outstanding questions or concerns.
- Assist with basic follow-up regarding product issues, shortages, damages, delivery concerns, or other service matters.
- Coordinate post-sale concerns with Customer Service, Operations, Warehouse, Shipping, or the appropriate internal department.
- Track outstanding post-sale issues and ensure they are followed up on until the appropriate team has addressed them.
- Identify recurring customer or dealer concerns and bring them to the attention of the sales team or management.





B2C Sales & Customer Support – Backup
- Provide backup support for B2C customers and sales activities as required.
- Respond to customer inquiries by phone and email in a professional and timely manner.
- Assist B2C customers with product information, pricing, availability, quotations, and order status.
- Support showroom or direct customer inquiries when required.
- Process and follow up on B2C orders as directed.
- Provide coverage for other sales team members during absences or periods of high volume.

CRM & Sales Administration
- Maintain accurate and up-to-date dealer, customer, lead, and prospect information in the company's CRM and/or ERP systems.
- Record customer and dealer communications, follow-ups, quotations, and opportunities.
- Maintain organized records of sales activities and outstanding follow-ups.
- Assist with sales reports and tracking of dealer and customer activity.
- Ensure follow-ups are completed in a timely manner.
- Support the sales team with general sales administration as required.

Product Knowledge & Sales Development
- Develop a strong understanding of Ceha Canada Inc.'s office furniture products and solutions.
- Stay informed about product specifications, pricing, availability, lead times, and applications.
- Develop an understanding of dealer and customer requirements and recommend appropriate products or solutions.
- Stay informed about industry trends, competitors, and market opportunities.
- Participate in product training, sales meetings, trade shows, and industry events as required.
- Continuously develop sales, product, and customer relationship skills.
- 1–2 years of experience in sales, customer service, sales support, administration, or a related role preferred.
- Previous experience in B2B sales, dealer sales, distribution, office furniture, or a similar industry is an asset.
- Post-secondary education in Business Administration, Sales, Marketing, or a related field is considered an asset.
- Strong communication and interpersonal skills.
- Comfortable communicating with dealers, business customers, and prospects by phone and email.
- Proactive and comfortable with lead generation and follow-up.
- Strong organizational skills and attention to detail.
- Ability to manage multiple leads, quotations, orders, and follow-ups at the same time.
- Strong follow-through and ability to stay on top of outstanding items.
- Comfortable learning and working with ERP and CRM systems.
- Proficiency with Microsoft Office, particularly Outlook, Word, and Excel.
- Ability to learn product information and understand customer requirements.
- Professional, positive, and customer-focused approach.
- Self-motivated and willing to take initiative.
- Ability to work independently while also collaborating effectively with the sales team.
- Strong interest in developing a career in sales and business development.

Job Type: Full-time

Schedule

- 8 hour shift
- Monday to Friday

Work Location: In-person in Markham, ON L3R 5Y8 Pay: $50,000.00-$60,000.00 per year

Work Location: In person

📌 Sales AssociateB (Markham)
🏢 CEHA Canada
📍 Markham