Ashley Canada - Regina
2835 Quance St E
Regina, SK S4V 3B7, CAN
Description At The Dufresne Group, we help people create homes they love. As Canada's largest Ashley licensee and one of Canada's Best Managed Companies, we're proud to Make Life Better for our guests, teams and communities.
Ashley Canada is looking for a Sales Manager to join our Regina store at 2835 Quance St E.
What You'll Love Competitive salary of $55,000-$65,000, plus quarterly bonus eligibility
Comprehensive benefits, educational assistance and employee discounts
World-class training and opportunities for growth opportunities
A collaborative environment where your leadership and ideas can make an impact
What You'll Do Lead day-to-day sales-floor performance and drive results across sales, margin, conversion, average sale, bedding and other key measures
Coach and develop Sales Team Members to achieve individual and store goals
Review performance trends, identify gaps and turn insights into focused coaching and action plans
Build an engaged, accountable and results-oriented team through consistent feedback, training and performance management
Lead team meetings and reinforce company sales strategies, promotions, product knowledge and selling processes
Monitor guest traffic, sales opportunities, staffing coverage and competitor activity
Ensure guests receive accurate product information, order details and delivery expectations
Maintain strong presentation standards throughout the store, including the Bedding Gallery and Dream Destination




Partner with the General Sales Manager on recruitment, onboarding, team development and store priorities
Support sales forecasting, business planning and financial-performance reviews
Participate in store initiatives and cross-functional projects while developing toward future General Sales Manager opportunities
Demonstrate TDG's Core Values and help create a respectful, engaging and high-performing workplace
What You Bring 3-5 years of progressive sales or retail experience with a record of achieving performance targets
At least two years of leadership, supervisory or management experience in a sales-driven environment
Experience coaching individuals or teams and holding people accountable for results
Confidence interpreting sales data and turning it into clear actions
Strong business judgment, communication and relationship-building skills
Experience in furniture, mattresses, retail, hospitality or another guest-focused sales environment is preferred
Post-secondary education in business, marketing or a related field is an asset; a combination of education and experience will be considered
Willingness to complete required sales, product and Sleep Systems training
Availability to work a flexible retail schedule, including days, evenings and weekends
Ability to remain on your feet for extended periods and lift or carry up to 25 pounds; reasonable accommodations are available
A satisfactory Criminal Record Check may be required

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📌 Sales Manager (Saskatchewan)
🏢 The Dufresne Group/Ashley Canada
📍 Saskatchewan