Elevate your career as a Senior Data Scientist with Dentsu Media in Toronto. Focus on developing mixed marketing models and leveraging advanced analytics for impactful decision-making.

Join Dentsu

Media's cross-functional team, where your expertise in marketing mix modeling and data analysis will enhance client strategies. This role requires proficiency in statistical modeling, solid communication skills, and a solid understanding of advanced analytics concepts. Be ready to engage with various data sources and automate data processes for improved efficiency. Key Responsibilities:

- Collaborate on statistical and econometric model design
- Develop and validate Marketing Mix Models for effectiveness
- Perform detailed ROI and budget optimization analyses




- Utilize tools such as Google Meridian and Meta Robyn
- Conduct various statistical techniques including regression and machine learning Requirements:
- 5 years experience in marketing mix modeling
- Proficient in SQL, Python, and R
- Strong understanding of regression analysis and causal inference
- Familiarity with data visualization tools like Tableau
- Excellent communication of technical findings Lead the development of data-driven marketing solutions that empower clients at Dentsu Media.

📌 Senior Data Scientist at Dentsu Media (Toronto)
🏢 Merkle Italia
📍 Toronto