Elevate your career as a Senior Data Scientist with Dentsu Media in Toronto. Focus on developing mixed marketing models and leveraging advanced analytics for impactful decision-making.

Join Dentsu Media's cross-functional team, where your expertise in marketing mix modeling and data analysis will enhance client strategies. This role requires proficiency in statistical modeling, robust communication skills, and a solid understanding of advanced analytics concepts. Be ready to engage with various data sources and automate data processes for improved efficiency.

Key Responsibilities:
• Collaborate on statistical and econometric model design
• Develop and validate Marketing Mix Models for effectiveness
• Perform detailed ROI and budget optimization analyses




• Utilize tools such as Google Meridian and Meta Robyn
• Conduct various statistical techniques including regression and machine learning

Requirements:
• 5 years experience in marketing mix modeling
• Proficient in SQL, Python, and R
• Strong understanding of regression analysis and causal inference
• Familiarity with data visualization tools like Tableau
• Excellent communication of technical findings

Lead the development of data-driven marketing solutions that empower clients at Dentsu Media.
#J-18808-Ljbffr

📌 Senior Data Scientist at Dentsu Media (Ontario)
🏢 Merkle Italia
📍 Ontario