Paul & Christian Associates is looking for a highly creative, proactive and digitally savvy Marketing & Content Specialist to join our team.
This is not simply a role for someone who can execute a marketing checklist. We are looking for
someone who sees opportunities, brings ideas to the table and takes ownership to make
things happen.
The right person will have a strong creative eye and an instinct for compelling content. You
should be equally comfortable behind a camera, editing a Reel, brainstorming a campaign,
analyzing social media performance, preparing a newsletter or sitting down with an agent to
explain what the numbers are telling us.
Above all, we want someone curious, resourceful and excited about finding new and better
ways to tell our story, showcase our listings and strengthen the Paul & Christian Associates
brand.
Who You Are: You are proactive by nature. You don't wait to be told what needs to be done. You identify
opportunities, anticipate needs and come forward with ideas and solutions.
You are outgoing and confident. You enjoy working with people and can comfortably direct
agents during a video shoot, ask the right questions to draw out good content and communicate
your ideas clearly.
You are creative with a strong visual point of view. You understand that luxury real estate
marketing requires more than attractive graphics. You have an eye for composition, storytelling,
design, pacing and the small details that make content feel elevated rather than generic.
You are social-media fluent. You understand how content needs to be conceived, filmed and
edited differently for Instagram, TikTok, YouTube,



Facebook and LinkedIn. You keep up with
changing formats and trends without chasing every trend simply because it is popular.
notice, priorities can change, and multiple agents may need support at the same time. You can
organize competing demands, communicate clearly and maintain a high standard of work.
You are also adaptable and emotionally intelligent. You can build strong working
relationships, understand what each person needs and know when to lead, collaborate, listen or
push an idea forward.
JOB RESPONSIBILITIES: You will help conceptualize, film and edit original content featuring our properties,
neighbourhoods, agents, clients, market insights and the broader Toronto lifestyle.
You should understand:
Short-form video and social-first storytelling
Filming for Instagram Reels, TikTok, YouTube and other digital platforms
Video editing, pacing, music, captions, hooks and transitions
Photography and visual composition
How to make agents feel natural and comfortable on camera
How to translate an idea into engaging visual content
How to maintain a sophisticated, consistent brand aesthetic
Knowledge of Squarespace for ongoing website management, including updating
property and team content,



creating and editing pages, maintaining imagery and copy
Understand the difference between content that looks good and content that generates
meaningful engagement from the audience.
Branding, Digital Marketing & Analytics Responsibilities will include supporting:
Property marketing and listing launches
Agent marketing initiatives
Website content
Digital and print collateral
Community and client events
Neighbourhood and lifestyle content
Photography and video shoots
Educational content around real estate, neighbourhoods, new city developments,
important information related to the housing market etc.
Newsletter / email marketing via Mailchimp, and create reports (open rates click rates,
PREREQUISITES: Ideally, you have 3+ years of marketing, digital content or social media experience and can
demonstrate work you are proud of.
Experience in real estate or luxury marketing is an asset. Still, we are equally interested in
someone coming from hospitality, fashion, design, media, lifestyle or another highly visual
consumer brand
if you understand sophisticated brand storytelling.
You should have demonstrated experience with social media content creation and video editing,
Meta Business Suite and social analytics, Google Analytics, and Mailchimp.
Most importantly, you bring initiative, creativity, curiosity, confidence and positive judgment.
We can teach someone aspects of our business. What is much harder to teach is taste,
instinct, resourcefulness and the desire to take ownership.

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📌 Marketing & Content Specialist (Ontario)
🏢 Paul and Christian Associates | Sotheby's International Realty Canada
📍 Ontario