- We are building Off Menu, the next evolution of Cookin, and are looking for a highly entrepreneurial leader to operate as its GM and founder inside CookUnity

- This is not a traditional product role. It combines general management, product building, teaming with sales, and customer leadership in pursuit of product-market fit. You will own the business journey from an ambiguous problem to a product and business that restaurants adopt, pay for, and continue using

- Working with a small pod of 1-2 engineers, an experienced salesperson, and an operations teammate, you will have the autonomy to build from the ground up with the backing of a late-stage, rapidly growing, and established company

- Build the business from 0→1: Lead Off Menu from customer discovery and prototype through launch, iteration, and meaningful commercial adoption

- Own product and go-to-market: Define the target customer, value proposition, positioning, pricing, messaging, distribution, and product roadmap

- Win the first customers: Work directly with restaurants and our sales person to pitch the product, handle objections, close early partners, and refine the product proposition based on what you learn

- Own business performance: Drive revenue, GMV, CAC, activation, retention, payback, contribution margin, unit economics, and overall P&L; outcomes

- Build hands-on: Conduct your own research, interrogate data, create prototypes with AI tools, write requirements, and work directly with engineers

- Manage marketplace dynamics: Balance supply, demand, product experience, operations, and economics across a multi-sided business





- Create clarity from ambiguity: Establish priorities and move quickly without an existing playbook

- Lead with visibility: Communicate strategy, progress, risks, and results clearly to senior Cookin leadership

Benefits

- Comprehensive Health, Dental & Vision Insurance

- 401(k) Plan to invest in your future

- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing

- Unlimited Paid Vacation & Sick Days

- 4-Week Paid Sabbatical after 5 years with us

- Compassionate leave each time the need arises

- Remote/Hybrid/On Site Options

- Employee Stock Options Plan
- Bi-annual bonus based on performance

- Planning Sessions twice a year: New York & Buenos Aires

- Spanish/English Lessons with a private coach

- Monthly CookUnity Credits to enjoy meals crafted by our creators

- Once a month in-person gatherings to fuel connection and belonging

- Chef-Led Culinary Trips to foodie destinations (twice a year)- Experience building or selling for B2B customers, SMBs, merchants, creators, or independent operators

- Direct experience acquiring first customers of something you helped build

- Founder, founding product leader/GM,



or high-agency early employee who helped build and scale a business or internal venture without an established playbook

- Experience owning both product and go-to-market decisions, including customer segmentation, positioning, distribution, and retention

- Practical AI fluency and experience using AI to prototype, analyze data, automate workflows, or accelerate development

- Demonstrated ownership of taking a product or business from zero to meaningful commercial adoption in a real market

- Strong technical judgment and ability to work directly with engineers

- Strong commercial fluency across revenue, GMV, CAC, LTV, payback, contribution margin, and unit economics

- Excellent executive communication, high agency, and comfort with ambiguity

- Highly hands-on approach to customer research, data analysis, prototyping, requirements, and execution

- You thrive on tiny teams, limited resources, and problems without a clear owner

- Experience in restaurants, hospitality, food tech, e-commerce, or local commerce

- Experience selling or building for restaurant operators

- Experience with multi-sided marketplaces and merchant acquisition

- Experience launching AI-enabled products

- You think about product and distribution at the same time

- You have heard “no” from customers, changed the proposition, and gone back out to sell again

- You can point to concrete commercial outcomes from something you personally built

- You want to build a meaningful business, not simply ship a valuable product

📌 Senior Manager (Off Menu) (Toronto)
🏢 Cookunity
📍 Toronto