Senior Product Manager (Creatives)

Location: Canada (Remote)

Industry: Technology, Information and Internet

Work Setting: Remote (Continental U.S.) with occasional travel.

Are you passionate about building creative products at the intersection of creativity, advertising technology, and AI-powered experiences?

We are seeking a strategic and execution-focused Senior Product Manager to lead the vision, development, and delivery of next-generation creative solutions. In this role, you will define product strategy, launch new initiatives from concept to market, and collaborate with cross-functional teams to create products that empower users and drive business growth.

The ideal candidate combines strong product leadership, technical expertise, creative thinking, and a customer-centric mindset, with a proven ability to take emerging ideas from concept to successful adoption.

Key Responsibilities

Product Strategy & Ownership

- Define and own the product strategy, roadmap, and execution for a portfolio of creative technology products and platforms.
- Lead product development from ideation through launch, ensuring alignment with business objectives and customer needs.
- Identify market opportunities, customer pain points, and emerging trends to shape product direction and investment decisions.
- Balance short-term delivery goals with long-term product vision and scalability.

Innovation & New Product Development
- Drive 0-to-1 product initiatives by identifying opportunities, validating concepts, defining value propositions, and bringing solutions to market.
- Conduct research, gather customer insights, and evaluate market dynamics to inform product decisions.
- Build business cases and strategic plans that support new product investments and innovation efforts.
- Champion experimentation and iterative development to accelerate learning and product-market fit.

Cross-Functional Leadership
- Collaborate closely with Engineering, Design, Data Science, Creative, Revenue, and Operations teams throughout the product lifecycle.
- Translate complex business and technical challenges into clear product requirements and actionable development plans.
- Align stakeholders around priorities, timelines,



and success criteria.
- Foster strong partnerships that drive effective collaboration and product execution.

AI & Intelligent Product Experiences
- Partner with technical teams to identify opportunities for applying AI, machine learning, and generative technologies to enhance product capabilities.
- Evaluate emerging technologies and incorporate innovative solutions that improve user experiences and business outcomes.
- Make informed trade-off decisions regarding functionality, scalability, performance, and customer value.
- Drive responsible and effective implementation of AI-powered features and workflows.

Product Delivery & Execution
- Create detailed product requirements, user stories, workflows, and feature specifications.
- Prioritize development initiatives based on customer impact, business value, technical complexity, and resource considerations.
- Oversee end-to-end product delivery, ensuring solutions meet quality, usability, and performance expectations.
- Support product launches, adoption strategies, and ongoing optimization efforts.

Data-Driven Decision Making
- Define and track key performance indicators (KPIs) to measure product success and customer adoption.
- Analyze user behavior, product usage data, and business performance metrics to guide product strategy.
- Make evidence-based decisions about feature enhancements, investments, and roadmap priorities.
- Regularly assess results and identify opportunities for continuous improvement.

Platform Integrations & Ecosystem Growth
- Lead initiatives that expand platform capabilities through integrations with third-party systems, tools, and partner solutions.
- Collaborate with internal and external stakeholders to improve interoperability and enhance customer value.
- Evaluate partnership opportunities that support product growth and innovation.





Stakeholder & Customer Support
- Communicate product vision, roadmap updates, and strategic priorities to stakeholders across the organization.
- Act as a subject matter expert for your product portfolio.
- Support internal teams by addressing product-related questions, troubleshooting issues, and providing guidance on feature functionality.
- Gather feedback from customers and internal stakeholders to inform future enhancements.

Qualifications
- Proven experience as a Product Manager or Senior Product Manager within a technology-driven organization.
- Demonstrated success launching and managing complex software products from concept through delivery and adoption.
- Experience leading cross-functional initiatives involving multiple teams and stakeholders.
- Strong understanding of agile product development methodologies and modern software development practices.
- Experience with advertising technology, marketing technology, digital media platforms, creative tools, or related technology products is highly preferred.
- Familiarity with AI, machine learning, generative AI, or intelligent automation technologies.
- Technical background in Computer Science, Engineering, Information Systems, or equivalent practical experience.
- Strong analytical and problem-solving skills with the ability to evaluate technical and business trade-offs.
- Excellent written, verbal, presentation, and stakeholder management skills.
- Ability to work independently and drive outcomes in fast-paced, evolving environments.

What You'll Bring
- A passion for building innovative products that solve meaningful customer problems.
- Strong strategic thinking and product vision capabilities.
- Technical depth combined with user-centric product thinking.
- Excellent prioritization and decision-making skills.
- The ability to influence and lead through collaboration rather than formal authority.
- Strong communication skills that simplify complex ideas and align diverse stakeholders.
- A balance of creativity, analytical thinking, and execution excellence.
- Curiosity about emerging technologies and a desire to continuously innovate.

📌 Senior Product Manager (Canada)
🏢 SoTalent
📍 Canada