Lead customer engagement strategies at SIGA as the Lifecycle Marketing Manager. Drive retention and revenue through data-driven customer relationship management initiatives.

Reporting to the Director of Loyalty Marketing, you will develop and execute CRM strategies to enhance customer experiences. Collaborating with various teams, you'll lead lifecycle marketing efforts and optimize customer journeys to maximize lifetime value. Your role ensures that CRM initiatives align with business goals and utilize data to continually improve engagement strategies.

Key Responsibilities:
• Lead the lifecycle marketing team for effective execution.
• Develop data-driven CRM strategies focused on retention.
• Design end-to-end customer journeys for seamless experience.




• Analyze performance to optimize marketing effectiveness.
• Collaborate cross-functionally to drive engagement initiatives.

Requirements:
• Bachelor's degree in Business Administration or Marketing.
• Minimum 4 years in CRM or lifecycle marketing.
• Experience with email, SMS, and push campaigns.
• Understanding of A/B testing and analytics.
• Ability to work in Canada and obtain necessary certifications.

Become the driving force behind SIGA's customer engagement as the Lifecycle Marketing Manager.
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📌 Lifecycle Marketing Manager at SIGA (Saskatchewan)
🏢 Saskatchewan Indian Gaming Authority
📍 Saskatchewan