Job Description
Mission:
As the Director, Sales Strategy & Resident Experience, you will contribute to Extendicare's purpose of Helping People Live Better by leading the regional sales function across a portfolio of retirement residences. Reporting to the Regional Director of Operations, you will provide direct leadership to residence-based sales professionals and work closely with Operations, Finance, and Marketing to maximize portfolio performance. This role is accountable for developing and executing Key Performance Indicators that achieve occupancy, rate, revenue, and NOI objectives. Through your strategic thinking, operational execution, and coaching, you will build a culture of accountability and results while ensuring an exceptional experience for prospects, residents, and families.
Key Outcomes: Achieve portfolio occupancy, revenue, market rate,



and NOI targets through the development and execution of regional sales, education, occupancy, pricing, and revenue strategies.
Drive sustainable occupancy growth by increasing lead generation, conversion rates, and resident retention across the portfolio.
Optimize pricing and revenue performance by maintaining competitive market positioning, managing resident rate increases, and ensuring optimal inventory management and suite utilization.
Lead and develop a high-performing, accountable sales team that demonstrate Extendicare's Values and deliver results, including exceptional customer experience, and continuous quality improvement.
Ensure consistent, exceptional customer experience throughout

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📌 Director, Sales Strategy and Resident Experience (Ontario)
🏢 Extendicare
📍 Ontario