Elevate customer engagement as a CRM Marketing Manager at Rakuten Kobo in a flexible, hybrid work workplace. This data-driven role focuses on personalization and optimizing customer journeys for Kobo Plus and Audiobooks.

In this position, you will report to the Senior Manager, CRM, and take charge of developing lifecycle marketing strategies that enhance customer acquisition, trial conversion, and engagement. Your mission will be to create tailored experiences across various channels using customer insights while collaborating with multiple teams like Analytics and Marketing Technology.

Key Responsibilities:
• Own CRM strategies for Kobo Plus and Audiobooks
• Drive trial-to-paid conversion and retention efforts
• Develop personalized customer communications using data




• Execute lifecycle campaigns from strategy to analysis
• Collaborate with cross-functional teams for growth initiatives

Requirements:
• 3-5+ years in CRM or digital marketing
• Experience with lifecycle programs that enhance engagement
• Familiarity with email and push marketing strategies
• Strong analytical skills for data-driven decisions
• Excellent communication and project management abilities

Enhance customer relationships and maximize subscription value through innovative CRM strategies at Rakuten Kobo.
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📌 CRM Marketing Manager at Rakuten Kobo (Ontario)
🏢 Rakuten Kobo
📍 Ontario