Who We Are
We help men save their marriages through online coaching that gets results, often where traditional counseling hasn't.
Check out the Marriage Reset YouTube channel (https://www.youtube.com/@marriagereset) and Instagram (https://www.instagram.com/joshhudson.marriagereset/).
The Role We are hiring a Senior Direct Response Copywriter to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email.
Our historic winning ads don't perform as they used to, and the new winners bring in lower-quality leads. We are running a marketing turnaround under a recent Head of Paid Marketing, and this is the seat that writes it.
Responsibilities Market research and ideation
Writing copy for ads, the VSL, funnel pages, and emails
Managing the editing team
Reviewing the analytics and iterating on what the numbers show
Keeping all copy within ad platform policies
You’ll report to the Head of Paid Marketing and work closely with the founder.
Must have: Excellent written and spoken English, at a native or near-native level
Worked inside a company or offer doing $500,000+ per month in revenue, so you know what volume, speed, and scrutiny look like at that scale
Copy you personally wrote has sold at least $1 million in revenue, and ideally a lot more,



with numbers you can show and someone who can confirm them
Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls (ad → opt-in/VSL → application → call → close), with results you can show: cost per call, ROAS, or revenue attributed to your copy
Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
Written Meta ad copy at volume, week after week, and tracked which concepts won and why
Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution, not just open rates
Directed video editors or designers from a written brief through to the finished creative, and held the standard on the final cut, with examples
Done real voice-of-customer research (sales-call reviews, customer interviews, reply mining) and turned it into copy
Operated in a compliance-sensitive vertical where ad copy could get an account restricted
At least 3 hours a day of overlap with European working hours
Able to commit full-time to this role, without other clients, retainers, agencies, or freelance work alongside it

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📌 Senior Direct Response Marketer (Ontario)
🏢 MM Coaching
📍 Ontario