Drive impactful demand generation as a Demand Generation Manager at Westland. Leverage your expertise in paid media and marketing automation to convert campaigns into measurable business outcomes.

As a key player in Westland’s Digital Marketing team, you'll lead integrated demand generation strategies tailored for various brands and provincial markets. With a focus on lifecycle journeys, content, and conversion optimization, you'll enhance lead qualification and foster long-term client relationships. This role demands a strategic mindset alongside hands-on execution skills to ensure success.

Key Responsibilities:
• Lead demand generation initiatives across various brands and products
• Build and optimize automated workflows in HubSpot and Salesforce




• Direct paid media strategies across multiple platforms
• Enhance conversion performance using data-driven insights
• Deliver actionable reporting to marketing leadership

Requirements:
• 5+ years of demand generation experience
• Expertise in Google Ads and LinkedIn Ads
• Proven ability in marketing automation tools
• Robust analytical skills using GA4 and SEMrush
• Experience in budget management for campaigns

Harness your demand generation expertise to impact client acquisition and retention at Westland.
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📌 Strategic Demand Generation Manager - Westland (British Columbia)
🏢 Westland Insurance Group
📍 British Columbia