Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc.

The salary range presented below is based on a 35-hour workweek and would represent a majority of different candidate profiles.

However, we encourage candidates who may fall outside of this range to apply as well.

Salary range (but not limited to): 87,200 - 106,600 About the role Join us as a Senior Brand Planning & Reporting Advisor for a 12-month contract! Reporting to the Brand Strategy & Campaign Manager, the you will play a key role in shaping how our brand delivers impact.

You’ll lead the annual brand planning process and turn performance data and customer insights into clear, actionable recommendations that optimize campaigns, strengthen brand performance, and support business growth.

This is an exciting opportunity for someone who enjoys connecting the dots across campaigns, channels, and customer experiences.

You’ll bring together long-term brand-building strategies and measurable business objectives, while creating executive-ready reporting that clearly demonstrates the value and impact of our brand activities.

What you'll do here: Coordinate the annual brand planning process, including insights gathering, message development, and consolidation of an integrated annual brand plan.

Develop and refine the annual brand narrative, strategic themes, and messaging framework to guide campaigns, content, and communications throughout the year.

Partner with internal stakeholders to ensure brand strategy and key messages are consistently and accurately implemented across functions, channels, and customer touchpoints.

Support brand health tracking, including awareness, consideration, competitive performance, and campaign effectiveness to identify opportunities and inform actionable recommendations Contribute to executive-ready reporting and strategic presentations that connect brand initiatives to business impact.





Facilitate planning workshops, stakeholder alignment sessions, and quarterly business reviews.

Build robust collaborative relationships across Marketing, Creative, Media, Product, Analytics, and agency partners.

What You Bring: You are a strategic thinker with strong planning and organizational capabilities and a passion for building brands that drive business growth.

You are highly collaborative and enjoy working across multiple teams and disciplines to align priorities and drive execution.

You combine creativity with analytical thinking and are comfortable working with insights, performance metrics, and market trends to guide recommendations.

You are detail-oriented and capable of managing multiple priorities, timelines, and stakeholders simultaneously.

You possess robust communication and presentation skills and can simplify complex information into clear strategic direction.

You are proactive, curious, and comfortable navigating ambiguity in a fast-paced workplace.

What You Have: Bachelor’s degree in marketing, communications, business, or a related field. 7+ years of experience in brand strategy, integrated marketing, annual planning, or campaign planning roles.

Experience developing annual marketing plans, strategic roadmaps, or integrated campaign planning frameworks.

Strong understanding of brand fundamentals, campaign strategy, and multi-channel marketing ecosystems.

Experience working cross-functionally with creative, media, analytics, and marketing teams.

Strong analytical and strategic thinking capabilities with experience using insights and data to inform decisions.

Excellent written and verbal communication skills in both French and English.

For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

No Canadian work experience required, however must be eligible to work in Canada. #LI-Hybrid Ce poste jouera un rôle essentiel au sein de notre équipe. | This position will fill an essential role in our team.

📌 Senior Brand Planning and Reporting Advisor (12-Month Contract) (Montreal)
🏢 Intact Financial
📍 Montreal