Company Overview

Gerrie Electric is one of the largest independent electrical distributors with twenty-four key locations in Ontario and over 400 employees. We are a proud family owned, Canadian company and are headquartered in Burlington, ON. We are proud to be a Platinum Club winner of Canada’s Best Managed Companies. Having been in business since 1957, we are an established and well-respected company in the industry.

Culture

Our core purpose is Customer First- Employee Driven. We strive for an inspiring culture and integrity in all that we do.

Our success is powered by our people. We invest in the training & development of our employees and encourage career growth across all areas. We celebrate success and show recognition for a job well done.

We believe a more diverse and inclusive environment brings strength to our organization, helps our customers to succeed and creates a significant competitive edge.

What You Will Be Doing

Reason for vacancy: This is a backfill for an existing position within the team.

Annual Salary $50,000 - $60,000

The Digital Marketing Coordinator executes and optimizes Gerrie Electric’s digital marketing efforts so the company can effectively reach, engage, and convert its target audience through content, campaigns, and customer engagement.

Key Accountabilities

Content Creation and Digital Assets

• Design and produce marketing materials including flyers, catalogues, banners, web items, and social media graphics.


• Create content for website, GTV, email campaigns, and social platforms.


• Ensure materials are accurate, visually consistent, and aligned with brand standards.


• Collaborate with internal teams to support the timely production of content for promotions and product launches.

Digital Campaign Execution and Optimization

• Execute and optimize digital marketing campaigns across social media, email, web,
  
  
  
  and other platforms.


• Support SEO efforts through keyword research and content optimization.


• Assist with planning and maintaining a multi-platform content calendar.


• Monitor and adjust campaigns to support engagement and performance.


• Support the execution and optimization of paid digital advertising.

Social Media Management

• Manage social media channels by creating, writing, editing, scheduling, and publishing content.


• Analyze performance and engagement across platforms.


• Support both Gerrie Electric and Gerrie Lighting and Fan Studio channels.


• Adjust content based on performance and trends.

Marketing Operations and Coordination

• Maintain quality and consistency across deliverables and follow internal standards.


• Stay current with marketing trends, tools, and best practices.


• Support day-to-day marketing activities and priorities.


• Support the creation of digital marketing materials and setup for events.

Skills And Experience Required

Post- secondary diploma or degree in Business, Communications, Digital Marketing, E-Commerce, or a related field, or an equivalent combination of education and relevant experience.

Combines E-Commerce, product data management, and technical capability with solid attention to detail and a process-driven mindset to support accurate, efficient digital operations.

This role requires 1–3 years of experience supporting eCommerce, digital operations,



or product information management (PIM), with hands-on experience in order management, customer support, and digital platforms.

Experience working with platforms such as Amazon Seller Central, along with inventory and order management. Familiar with PIM systems and product data management, ensuring accurate and consistent product information across channels.

Brings website front-end knowledge and strong technical proficiency, supporting content updates, system navigation, and overall digital functionality. Comfortable leveraging tools, including emerging AI technologies, for content creation and process improvement.

Highly detail-oriented with a focus on data accuracy, reporting, and quality control. Applies a process-minded approach to maintain consistency, improve workflows, and support operational efficiency.

Strong communicator who works effectively across teams and systems, ensuring alignment between departments. Maintains a customer service focus while supporting internal and external stakeholders.

Organized, able to prioritize under pressure, and manage multiple tasks simultaneously. Flexible and adaptable in a changing environment, with a commitment to quality, continuous improvement, and team success

We believe in taking care of our people

• Major medical & dental coverage for yourself and your dependents (flex plan options available)


• Employee Assistance Program


• Global travel coverage


• Pension plan with contribution matching


• Training, development and career growth opportunities


• Tuition re-imbursement program


• Promote from within culture


• A diverse and inclusive workplace


• Caring and nurturing environment

Words that our employees use to describe us

Inclusive, team-oriented, motivating, happy, forward thinking, innovative, successful