At Manulife, our Affinity Marketing Team is committed to driving growth through strategic customer acquisition and retention initiatives.

We are seeking a talented Associate Marketing Manager to lead our efforts in acquiring new leads and retaining existing clients and expanding their engagement with our products and services.
**Position Responsibilities:**
Lead acquisition, retention, and customer growth strategies aligned with business goals.

Lead integrated campaigns across email, digital, print, direct mail, and events, managing timelines, budgets, approvals, and results.

Own end-to-end acquisition and retention email campaigns, from segmentation and journey design through deployment, testing, reporting, and optimization.

Turn campaign, customer, and market data into recommendations that improve performance and ROI.

Lead cross-functional partners to align priorities, manage risks, and deliver cohesive customer experiences.

Oversee compliant content and use CRM, automation, and analytics tools to manage customer journeys and performance.

Build a test-and-learn roadmap to improve audiences, offers, creative, channels, and journeys.

Manage agencies and vendors against clear briefs, timelines, quality standards, and performance expectations.

Manage budgets and forecasts, reallocating investment based on performance and growth opportunities.

Present results, risks, and recommendations to senior management.
**Required Qualifications:**
Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent is a plus.
5+ years of progressive marketing experience, including strategic ownership of customer lifecycle programs.

Demonstrated experience leading integrated campaigns from strategy and briefing through execution, measurement, optimization, and post-campaign reporting.

Hands-on experience running full end-to-end email marketing campaigns for acquisition and retention, including segmentation, journey development, campaign build, quality assurance, deployment, A/B testing, deliverability considerations, reporting, and optimization.

Demonstrated ability to lead complex cross-functional initiatives, influence senior stakeholders, and guide the work of internal and external partners without direct authority.

Excellent analytical and problem-solving abilities.

Proficiency with CRM, email marketing, marketing automation, analytics, and campaign management platforms, with the ability to use performance data to optimize customer journeys and business outcomes.

Exceptional communication and presentation skills.





Experience with print and direct mail marketing strategies.
**Preferred Qualifications:**
Bilingualism (English and French) is an asset.

If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.​
**When you join our team:**
We'll empower you to learn and grow the career you want.

We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we'll support you in shaping the future you want to see.
#LI-Hybrid
The role being advertised is an existing vacancy.
**Giới thiệu về Manulife và John Hancock**
Tập đoàn Manulife Financial là nhà cung cấp dịch vụ tài chính quốc tế hàng đầu giúp mọi người quyết định dễ dàng hơn và có cuộc sống vẹn toàn hơn. Để tìm hiểu thêm về chúng tôi, hãy truy cập
https://www.manulife.com.vn/ .
**Manulife là Nhà sử dụng lao động không phân biệt đối xử**
Tại Manulife/John Hancock, chúng tôi luôn đón nhận sự đa dạng.

Chúng ta cố gắng thu hút, phát triển và duy trì lực lượng lao động đa dạng tương tự như những khách hàng mà chúng ta phục vụ, đồng thời thúc đẩy một môi trường làm việc hòa nhập, đề cao thế mạnh của từng nền văn hóa và cá nhân.

Chúng ta cam kết tuyển dụng, duy trì, thăng tiến và trả lương một cách công bằng. Đồng thời, chúng ta quản lý tất cả các hoạt động và chương trình của mình mà không phân biệt đối xử dựa trên chủng tộc, dòng họ, xuất thân, màu da, nguồn gốc dân tộc, quyền công dân, tôn giáo hoặc tín ngưỡng tôn giáo, đức tin, giới tính (bao gồm phụ nữ mang thai và các tình trạng liên quan đến mang thai), xu hướng tính dục, đặc điểm di truyền, tình trạng cựu chiến binh, bản dạng giới, biểu hiện giới, tuổi tác, tình trạng hôn nhân, tình trạng gia đình,



khuyết tật hoặc bất kỳ căn cứ nào khác được pháp luật hiện hành bảo vệ.
Ưu tiên của chúng ta là loại bỏ các rào cản để đem lại cơ hội tiếp cận việc làm bình đẳng. Đại diện Bộ phận Nhân sự sẽ làm việc với những ứng viên có yêu cầu điều chỉnh hợp lý trong quá trình ứng tuyển. Tất cả thông tin được chia sẻ trong quá trình yêu cầu điều chỉnh sẽ được lưu trữ và sử dụng tuân theo pháp luật hiện hành và chính sách của Manulife/John Hancock. Để yêu cầu điều chỉnh hợp lý trong quá trình ứng tuyển, hãy liên hệ với
[email protected] .
**Referenced Salary Location**
Toronto, Ontario
**Working Arrangement**
Kết hợp
**Salary range is expected to be between**
$73,725.00 CAD - $122,875.00 CAD
Employees also have the chance to participate in incentive programs and earn incentive compensation tied to business and individual performance.

The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.

If you are applying for this role outside of the primary location, please contact
[email protected]
for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.

We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.

Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

If you are applying for this role in the U.S., please contact
[email protected]
for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Associate Marketing Manager, Acquisition & Retention, Affinity Markets (Halifax Regional Municipality)
🏢 Manulife
📍 Halifax Regional Municipality