At Manulife, our Global Retirement Marketing Team is accountable for developing marketing strategies to help people save and invest to live their best life, wherever they're on their financial journey.

As a Marketing Manager, you'll develop and deliver pivotal digital initiatives across brand and marketing strategy, marketing operational efficiency, thought leadership, content management, campaigns, and other marketing-related activities.

Reporting to the Director of Marketing, North America, this role is integral to the ongoing development and management of digital marketing initiatives that support the North American retirement business.
**Position Responsibilities:**
_Marketing Strategy_
Lead, manage, and implement integrated B2C marketing strategies that advance better retirement outcomes through a digital-first, multi-channel approach that strengthens brand relevance, deepens member engagement, and supports business growth.

Drive awareness, consideration, and acquisition by activating strategic digital channels—including email, mobile, websites, and social platforms—to deliver timely, personalized experiences.

Manage the planning and execution of integrated marketing initiatives, bringing together partners across creative, compliance, editorial, digital, translation, product, and communications to deliver cohesive, high-impact programs aligned with business priorities.

Analyze customer insights and feedback to uncover key pain points, identify root causes, and recommend marketing and communication solutions that reduce friction across the customer journey.

Partner across cross-functional teams to bring recent digital capabilities to market, ensuring launches enhance the end-to-end member experience and align with broader business and customer experience objectives.

Develop go-to-market strategies and tactics that equip sales teams with clear, compelling messaging on product features, value propositions, and campaign priorities, supporting client retention and new business opportunities.
_Operational Efficiency_
Advance marketing modernization and transformation efforts by championing processes and initiatives that unlock efficiencies across the organization with a digital-first mindset.

Seek and implement innovative and automated processes to enable marketing to focus on high-value functions while identifying and showcasing automation savings to the organization.

Oversee the creation and distribution of engaging content and marketing materials.

Drive continuous improvement through testing, analysis, reviewing customer feedback and optimization of marketing tactics.
_Digital activation and governance_
Create, manage and maintain marketing content for collateral, internal platforms (i.e.

Share

Point, Seismic, Workfront) and external digital channels (i.e. websites and social media)
Lead the formulation of timely performance reports with relevant analysis based on data from various sources, including digital marketing campaigns and provide regular updates to leadership.

Leverage industry-leading best practices, AI, marketing technology (Mar

Tech), marketing automation, and workflow management tools to create campaigns and track outcomes.
**Required Qualifications:**




Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent is a plus.

Minimum 7 years of marketing or business experience
Strong organizational and project management skills, with demonstrated ability to manage multiple projects and ever-changing deadlines.

Proven track record of successful marketing campaign management and execution.

Strong leadership and team management skills.

Excellent verbal and written communication skills.

Demonstrated negotiating skills and self-motivated/ambitious.

Detail-oriented with a critical eye for quality.

Results-oriented and execution-focused within a fast-paced environment
Ability to blend confidence with tact, liaising directly with colleagues throughout the organization to get what's needed to get the job done.

Adaptive to change, both on a micro scale in terms of conflicting project requests and priorities, as well as larger-scale changes in an ever-shifting industry landscape.
**Preferred Qualifications:**
Knowledge of the financial services industry and group retirement market is a plus.

Proficiency in digital channels and platforms, comfortable with marketing automation tools, able to leverage digital tools and data to drive/optimize compelling marketing campaigns
Comfortable in both challenging technical and interpersonal environments
Knowledge of progressive technology platforms such as Adobe Journey Optimizer, Workfront, Seismic, and the Microsoft suite is an asset.

Bilingualism (English and French) is an asset.

If the successful candidate is in Québec, proficiency in both languages will be required to work with teams from various provinces outside Québec and from countries outside Canada.
**_When you join our team:_**
As part of our global team, we'll support you in shaping the future you want to see.

We'll empower you to learn and grow the career you want.

We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
#LI-Hybrid
The role being advertised is an existing vacancy.
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor.

Para obtener más información acerca de nosotros, visite
http://www.manulife.com .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad.

Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas.

Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración,



y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo.

Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud.

Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes.

Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a
[email protected] .
**Referenced Salary Location**
Montreal, Quebec
**Modalidades de Trabajo**
Híbrido
**Salary range is expected to be between**
$88,800.00 CAD - $138,800.00 CAD
Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual.

El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación.

Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a
[email protected]
para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar.

También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera.

Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria.

Si se está postulando para este puesto en los EE. UU., póngase en contacto con
[email protected]
para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Marketing Manager, Global Retirement (Montreal)
🏢 Manulife
📍 Montreal