Job Description
Insight Global is seeking a Senior Product Marketing Specialist to join a leading logistics organization in Mississauga.

This individual is responsible for leading the development and execution of commercial transportation product and portfolio strategies, taking into account the transportation product lifecycle, vertical rationale, competitive landscape, and the end-to-end customer experience.

This role focuses on managing, developing, and executing marketing, commercial positioning, and operational alignment activities to achieve target business outcomes for growing market share in the B2B supply chain and logistic vertical.

Key Responsibilities:
• Develop commercial growth strategies by leveraging customer, market, and competitive insights to identify and prioritize new business opportunities.
• Lead market, economic, and competitive analysis to assess growth potential and support strategic decision-making.
• Build business cases, evaluate opportunities, and deliver executive-level recommendations and performance updates.
• Conduct advanced data analysis and financial modeling to uncover insights and inform strategy.
• Lead cross-functional initiatives, product launches, and operational improvements to drive business growth.
• Mentor and support junior team members within the commercial team.

Skills and Requirements
· Bachelor's or master's degree in marketing / business administration.
· Minimum 6 years direct experience working in related B2B Marketing vertical.
·Hands-on knowledge of Product Marketing, Program & Project Management.





Proven ability to lead major business initiatives and deliver measurable results.

Exceptional communication, organizational, and interpersonal skills.
·Proven experience leveraging research, vertical assessment and competitive analysis to define profitable commercial product strategies, with a passion for designing scalable solutions that resolve customer pain points.
·Strong expertise in advanced data modeling and SQL experience.

Hands-on expertise in the collection, analysis, reporting and translating data into business insights.

Advanced organizational, quantitative and analytical skills, including experience in database analysis and computer-generated modeling.
• Experience in Logistics /Transportation / Supply chain
• SQL, Power BI, or advanced data analysis tools
• Strong Excel skills (baseline expectation)
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.

We are an equal employment prospect/affirmative action employer that believes everyone matters.

Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].

📌 Senior Marketing SpecialistB Multi-Verticals) (Mississauga)
🏢 Insight Global
📍 Mississauga