Description

Build comprehensive sales structure including systems, processes, and KPIs that drive predictable revenue growth

Establish enterprise sales capabilities while optimizing existing inside sales and key account management functions

Implement sales excellence pillars: funnel management, demo best practices, pricing optimization, and performance analytics

Create sales enablement programs that focus on input metrics, not just output numbers

Lead demand generation strategy encompassing digital marketing, content, events, and account-based marketing

Drive customer advocacy programs including references, case studies, and user community development

Lead and develop 10+ direct reports across inside sales, key account management, and sales administration

Build hiring framework and onboarding programs to scale team for aggressive growth targets

Foster culture of continuous improvement, collaboration, and long-term customer relationship focus

Eventually hire and manage sales management layer as organization scales

Revenue Growth & Operations

Drive new customer acquisition while expanding existing account revenue through strategic account management

Partner with RevOps, Customer Success, and Finance to optimize pricing, forecasting, and customer lifecycle

Establish enterprise current customer acquisition capabilities beyond current inside sales model

Create marketing programs that support sales efforts and enhance LoadLink's market-leading brand position

Key Responsibilities

Directly manage sales team performance, coaching, and development in first 90 days

Establish CRM optimization, territory management, and commission structures

Lead enterprise deal strategy and support complex sales cycles personally as needed Implement consultative selling methodologies focused on long-term customer value

Organizational Building

Create sales operations framework from current foundation to world-class revenue engine

Build key account management capacity and processes for expansion revenue





Establish sales and marketing alignment including lead generation, qualification, and handoff processes

Develop competitive positioning and sales messaging that differentiates in market

Strategic Partnership

Work closely with Directors of Customer Success, RevOps, Finance, and VP Technology

Influence product roadmap based on market feedback and customer requirements

Ensure "how we sell is how we serve" philosophy permeates all customer interactions

Drive cross-functional collaboration as "glue role" for growth function

What You Bring

8-12 years progressive sales leadership with proven track record building (not just running) sales organizations

Experience implementing sales excellence foundations: structure, process, enablement, and talent development

Track record managing 10-20 person sales teams with mix of inside sales, account management, and enterprise roles

Demonstrated success in change management and organizational transformation

Sales Excellence Expertise

Deep experience in SaaS sales methodologies, funnel management, and performance optimization

Proven ability to establish enterprise sales capabilities while maintaining inside sales efficiency

Strong background in sales operations, CRM implementation, and data-driven decision making

Experience building key account management and expansion revenue programs

Leadership Qualities

High integrity approach with long-term customer relationship mindset over short-term bookings

Collaborative leadership style that builds trust and works effectively with cross-functional teams

Balance of confidence and humility - building culture of teamwork vs. inflated ego

Passion for products and understanding of how sales excellence drives customer success

Ideal Background

B2B SaaS experience with complex sales cycles and multi-product strategies

Experience in marketplace/platform businesses or freight/logistics technology preferred

Previous role building sales organization from foundation vs. inheriting established structure

Track record of sustainable growth through process improvement and talent development

📌 VP of Sales and Marketing (Mississauga)
🏢 Loadlink Technologies
📍 Mississauga