Freelance Social Media and Communications Specialist

Contract | 3 weeks | Remote

The Black Business Initiative (BBI) is a province-wide business development initiative focused on supporting the growth of Black-owned businesses in Nova Scotia. Established in 1996 by the Government of Canada and the Province of Nova Scotia, BBI provides business owners with access to information, resources, training and support in areas including marketing, budgeting and financing.

BBI is funded by the Atlantic Canada Opportunities Agency (ACOA) and the Nova Scotia Department of Economic Development.

About the Contract

BBI is seeking a freelance Social Media and Communications Specialist for an initial three-week contract, with the possibility of extension based on organizational needs and the agreed scope of work.

This is a freelance contract position with defined terms and conditions. The successful contractor will work closely with BBIs communications and marketing team to develop content, support social media activities, promote events and monitor digital performance.

Key Responsibilities

• Develop and implement social media content strategies aligned with BBIs communications and marketing objectives.
• Create engaging written, visual and video content for social media platforms.
• Manage and monitor BBIs social media channels, including Facebook, Instagram, LinkedIn and X.
• Schedule and publish content using social media management and scheduling tools.
• Support the promotion of BBI programs, services and events.
• Monitor social media performance and prepare reports using relevant analytics.
• Prepare written communications materials, including newsletters,
  
  
  
  blog posts and press releases.
• Collaborate with BBIs communications and marketing leadership and team members on content development.
• Monitor social media trends and recommend relevant opportunities for BBI.
• Adjust content and social media activities based on audience engagement and performance data.

Qualifications

• 2-3 years of experience in social media management and content creation.
• Demonstrated ability to develop engaging and relevant social media content.
• Robust graphic design skills.
• Experience creating and editing video content.
• Proficiency with social media platforms, Meta Business Suite and social media scheduling tools.
• Experience promoting events through social media and tracking campaign performance.
• Strong analytical skills and the ability to interpret social media performance data.
• Excellent copywriting skills and the ability to produce original content.
• Strong written and verbal communication skills.
• Ability to work independently, manage multiple priorities and meet deadlines.
• Portfolio demonstrating a broad range of relevant social media and communications work.
• Experience working with non-profits, social enterprises or community-based organizations is an asset.
• Experience working with diverse communities and community-based organizations is an asset.
• A bachelors degree in marketing, communications or a related field is preferred.

Contract Details

Contract type: Freelance contract

Term: 3 weeks with the possibility of extension

Hours: To be negotiated, based on the agreed scope of work and project requirements.

Location: Remote

Compensation: Negotiable, based on experience, qualifications and scope of work.

Start date: immediate

Application deadline: October 9, 2026