You don’t make it 40+ years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals.

Key Accountabilities Web Copywriting & Conversion Optimization - Write compelling, audience-focused copy for websites, landing pages, product pages, campaign pages and other digital experiences.

- Develop headlines, value propositions, calls to action, product descriptions and supporting page content designed to engage users and drive action.
- Refresh and optimize existing website content to improve clarity, relevance, engagement and conversion. Headless CMS Content Management - Create, update, maintain and publish webpages within a headless CMS following the completion of website migrations.
- Enter and update content within structured content fields and reusable components.
- Apply approved updates to headings, body copy, links, buttons, metadata, product information, images and other page-level content.
- Manage ongoing content changes across multiple webpages, product categories or brand properties. SEO & Content Optimization - Incorporate SEO best practices into website copy, including keywords, headings, internal links, page titles and meta descriptions.
- Write for people first while ensuring content can be effectively understood and indexed by search engines.

Brand

Consistency & Quality Assurance - Apply established brand voice,



tone and messaging across website content.

- Proofread and edit content for grammar, clarity, consistency, accuracy and accessibility. Collaboration - Work closely with Account, Strategy, Creative, Design, Development, SEO and Project Management teams.

What You

Bring - Post-secondary education in Communications, Marketing, Journalism, English or a related field, or equivalent professional experience.

- Three or more years of experience writing copy for websites, landing pages or other digital channels.
- A portfolio demonstrating strong web copywriting, brand storytelling and conversion-focused content.
- Hands-on experience creating and maintaining content within a CMS;

experience with a headless CMS is strongly preferred.

- Experience writing regulated or highly technical content is considered an asset.

We offer all employees health, dental, and vision perks, automatic 3% RR46 contributions on an annual basis, a health spending account, health & cell phone reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals. Culture is everything to us, and we do our best to hire according to shared values and mutual respect. We are a TEAM, and we are looking for a like-minded individual who is eager to contribute, collaborate and produce accurate, engaging content.

📌 Web Copywriter- AdFarm (Guelph)
🏢 RR46
📍 Guelph