Elevate your career as a Senior Media Effectiveness Analyst with Dentsu Media in Toronto. Leverage data analytics to drive actionable insights and optimize client campaigns effectively.
This full time, permanent role involves measuring and evaluating media performance across diverse platforms. You'll collaborate closely with media, analytics, and client teams to derive insights using statistical methodologies and reporting tools. Key skills needed include SQL proficiency and experience with marketing technologies such as Google Ads and Adobe Analytics to optimize media investments.
Key Responsibilities:
• Lead performance reporting for media campaigns
• Analyze campaign data and deliver actionable insights




• Develop KPI frameworks aligned to client objectives
• Conduct media effectiveness analyses and experiments
• Monitor market trends to inform strategies
Requirements:
• Bachelor's degree in a quantitative field
• 3-5+ years in marketing or media analytics
• Strong SQL and data source experience
• Familiarity with cloud data environments
• Proficiency in statistical analysis methods
Drive impactful business results through data analysis and collaboration within Dentsu's team in Toronto.
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📌 Senior Media Effectiveness Analyst at Dentsu (Toronto)
🏢 Dentsuaegis
📍 Toronto