Lake Life Day Spa is looking for an experienced Content & Marketing Assistant to take ownership of the execution side of our marketing across social media, email, website, and e-commerce.

Education Requirements

- 1–2 years of experience in Marketing / Content Creation

Responsibilities & Compensation:

Responsibilities :

Weekly Content Execution

- Create and publish:
- 1 high-quality Reel per week (filming + editing using CapCut or similar)
- 2 feed posts per week (1 carousel + 1 static via Canva)
- 4 story sets per week (Monday–Thursday)

Content Creation

- Capture video and photo content in-spa using iPhone
- Plan and execute content based on direction and shot lists
- Stay current on what is working in social media (hooks, structure, messaging, not trends for the sake of trends)

Email & SMS Marketing

- Create and schedule 2 email campaigns per month (FloDesk or similar such as Mailchimp)
- Manage opt-ins, lead magnets, and basic segmentation

Website & E-Commerce

- Upload and manage products on Shopify (images, descriptions, collections, organization)
- Perform light website updates (imagery, layout, content updates)
- Ensure proper image sizing, formatting, and optimization

Design & Brand Execution

- Create on-brand graphics and marketing materials (Canva / Photoshop)
- Design in-house print materials (posters, signage, promotions)




- Maintain consistency across all visual touch-points

What You Bring:

- Social media content creation and management
- Shopify (product uploads, collections, organization)
- CapCut or similar video editing tools

Solid understanding of:

- What content performs (hooks, structure, messaging)
- Measuring performance (engagement, DMs, conversions, not just likes)

Experience with:

- Basic marketing KPIs
- Lead magnets, opt-ins, and segmentation

Writing & Communication:

- Strong copywriting skills; ability to write clearly, concisely, and on-brand
- Familiarity with AI tools (ChatGPT or similar) used to refine and enhance writing, not replace it

Technical Understanding:

- Basic SEO awareness
- File sizing, aspect ratios, and image optimization

Nice To Have:

- Warm and engaging personality—clients feel taken care of in your presence
- Organized, professional, and solutions-oriented—even when it’s busy
- Confident with digital tools such as Gmail, Google Drive, Excel, Canva, Shopify, and general digital scheduling platforms
- You thrive on structure and clear systems, and you're naturally detail-focused
- A self-starter and emerging leader—you take initiative, anticipate needs, and work independently without micromanagement

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📌 Marketing Assistant / Content Creation (Salmon Arm)
🏢 Lake Life Day
📍 Salmon Arm