Job Description

Insight Global is seeking a Social Media Manager to join a leading digital media and technology organization focused on helping creators, media companies, and brands grow audiences and revenue through digital content. This individual will serve as the strategic leader for a portfolio of entertainment-focused social media channels across TikTok, Instagram, Facebook, and Snapchat, supporting major film studios, television brands, and entertainment properties.

This role is responsible for driving audience growth, engagement, monetization, and brand strategy across multiple social platforms. The Social Media Manager will lead a team of Social Media Leads and Social Channel Managers while partnering directly with enterprise clients, platform representatives, and internal content teams to execute scalable social growth strategies. The ideal candidate has deep expertise in social media monetization, established relationships with major social platforms, and experience leading high-performing teams in a fast-paced media environment.

Day-to-Day Responsibilities

Develop and execute social media growth, engagement, and monetization strategies across TikTok, Instagram, Facebook, and Snapchat

Own portfolio performance metrics including audience growth, watch time, retention, engagement, revenue, and RPM optimization

Build and maintain relationships with platform partner teams at Meta, TikTok, and Snapchat to secure early feature access, monetization opportunities, and platform support

Lead strategic content planning, publishing priorities, and content packaging initiatives across entertainment-focused brands





Manage and mentor Social Media Leads and Social Channel Managers, providing coaching, feedback, and performance guidance

Present social strategy, performance insights, and monetization plans to senior stakeholders and enterprise clients

Partner with creative teams, editors, designers, and freelancers to ensure content aligns with brand standards and business objectives

Support new business efforts by serving as the subject matter expert for social strategy, monetization forecasting, and platform best practices

Monitor platform trends, algorithm changes, and policy updates to proactively adapt portfolio strategies

Ensure compliance with content rights, licensing agreements, platform policies, and brand safety standards

Skills and Requirements

4+ years of experience in social media strategy, content management, or digital audience growth

3+ years of people leadership experience, including managing social media professionals or team leads

Strong relationships with partner teams at TikTok, Meta (Instagram/Facebook), and Snapchat

Proven success growing audiences and driving monetization through Facebook and Snapchat revenue programs

Deep understanding of social platform algorithms, content formats, audience development, and monetization strategies





Experience presenting performance metrics, growth strategies, and business recommendations to executive stakeholders or enterprise clients

Strong analytical mindset with experience using performance data to drive business decisions

Experience working with entertainment, television, film, or studio-owned content

Understanding of content rights management, licensing, and intellectual property considerations

Experience with project management tools such as ClickUp or similar platforms

Familiarity with AI-assisted content workflows and content optimization tools

Background working within digital media companies, content studios, or platform partnership organizations

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment prospect/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].

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📌 Social Media Manager (British Columbia)
🏢 Insight Global
📍 British Columbia