Join us as Regional Sales Director and lead the growth of our Group Perks business across Ontario while supporting expansion in Western Canada. You will build strategic partnerships, lead a high-performing sales team, and drive revenue growth and market development in key regions.

Establish, cultivate, and sustain relationships with brokers, third-party administrators (tpa), third-party payers (tpp), and other key distribution partners.

Contribute to the execution of the national business development strategy by translating strategic priorities into regional market actions.

Build, lead, and coach the ontario group benefits sales team as the regional business evolves.

Provide senior-level support and guidance on complex or sensitive cases to help sales managers protect client relationships and advance business objectives.

Actively contribute market intelligence and field insights to support product development, process optimization, and the organization’s competitive positioning.

Your core responsibilities

Develop, expand, and manage distribution channels in alignment with the organization’s selected go-to-market and growth strategies.

Work closely with the sales team to design and implement effective sales tools, value propositions, and market-facing resources for both internal teams and external partners.

Participate in setting annual and long-term objectives that drive profitable growth, strengthen market penetration, and maximize business opportunities.

Identify, qualify, and develop new business opportunities with a clear focus on sustainable revenue generation and long-term strategic fit.

Monitor market trends, competitor activity, broker needs, and emerging opportunities to inform regional priorities and strategic decision-making.

Establish, track, and analyze performance indicators to ensure achievement of sales, growth, and market development targets.

Represent the organization at industry conferences, broker events, and market forums,



while building a strong and influential network of contacts within the group benefits sector.

Support product marketing strategies by providing regional insight, partner feedback, and recommendations that strengthen the company’s market relevance and sales effectiveness.

Desired Profile

Bachelor’s degree in a related field, or an equivalent combination of education and relevant professional experience.

Minimum of 6 to 9 years of experience in insurance sales, including at least 3 years in a sales leadership or team management role.

Strong knowledge of the insurance and group benefits industry, including distribution models, broker networks, and market dynamics.

Established relationships with managing general agencies (mgas), brokers, advisors, and other relevant market partners.

Excellent written and verbal communication skills in english.

Entrepreneurial mindset, with the ability to identify opportunities, open new markets, and build momentum in a developing territory.

Strategic, client-focused approach with strong business acumen and a sound understanding of partner and advisor needs.

Ability to adapt quickly, navigate ambiguity, and remain effective under pressure in a competitive sales environment.

Strong coaching and people leadership skills, with the ability to build engagement, accountability, and performance within a sales team.

Excellent interpersonal skills, executive presence, and ability to represent the organization with credibility and professionalism.

Strong analytical, negotiation, and problem-solving skills.

High standards of quality, professionalism, ethics, and customer service.

Autonomous, proactive, and results-oriented leadership style.

Ability to influence and collaborate effectively with multiple internal and external stakeholders.

Solution-driven approach with a strong focus on execution, follow-through, and measurable outcomes.

Are you interested in this position?
Note that our offices are located in Saint-Hyacinthe.

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📌 Regional Sales Director (Manitoba)
🏢 Humania Assurance
📍 Manitoba