Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds-and that’s why we want you!
Job Description What will you work on? We are looking for a strategic and technical Sr. Manager, Business Insights to own and drive the Looker strategy and dashboard ecosystem for our global Toy business. In this role, you will act as the principal architect and owner of our single source of business truth. You will lead a talented team of analysts to transform complex, multi-channel toy data (including retail POS, inventory, licensing, and digital engagement) into beautiful, actionable Looker dashboards that empower our brand, sales, and supply chain teams to make rapid, data-backed decisions.
How will you create impact? Looker BI Strategy & Architecture Define, govern, and scale our global Looker semantic layer (LookML) architecture to ensure a single, consistent source of truth across the Toy division. Establish robust version control workflows, maintaining CI/CD pipelines, and setting strict coding standards for all development.
Partner with engineering to optimize database performance, ensuring our underlying queries run efficiently and dashboards load instantly for business users.
Dashboard Product Management Act as the product manager for our BI tools, translating abstract toy business needs into intuitive, standardized, and self-service dashboard products. Own the strategic dashboard roadmap, balancing sprint cycles, feature requests, and technical debt. Drive high user adoption and design and lead enablement programs to train brand managers, sales teams, and executives on how to leverage these tools to make data-driven decisions.
People Leadership & Mentorship Lead, coach, and inspire a high-performing team of BI analysts and data analysts, fostering a culture of continuous learning and technical excellence. Oversee daily workflows, run code and design reviews,



and establish standard operating procedures to keep projects on track. As a team leader, you will actively work to unblock technical hurdles for your team while aligning their personal career growth with our strategic objectives.
Toy Business Domain Alignment Partner closely with Brand Managers, Sales Leads, and Supply Chain teams to design and govern core KPIs tailored to the toy industry, such as product sell-through, weeks of supply, and marketing ROI. By aligning data infrastructure with seasonal toy launch cycles and retail promotional calendars, ensure our BI environment delivers the right insights at the exact moment key commercial decisions are being made.
What are your skills and experience? Experience 5+ years of experience in Business Intelligence, Analytics Engineering, or Data Analytics, with at least 1-2 years in a technical leadership or mentoring capacity.
Data Modeling & Dashboard Design Proven experience in translating complex business requirements into clean, scalable semantic data models and intuitive dashboards. While hands-on experience with Looker (LookML) is highly valued, strong expertise in similar modern BI ecosystems is welcome.
Technical Stack Strong SQL skills (BigQuery, Snowflake, or Redshift). Experience with Git/version control workflows.
Domain Knowledge Experience in Consumer-Packaged Goods (CPG), Toys, Retail, or Entertainment is highly preferred (understanding seasonality, POS data, and retail inventory metrics).
Soft Skills Outstanding communication skills—specifically the ability to translate highly technical data models into strategic insights for brand and creative leaders.
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The anticipated pay range for candidates who will work in Ontario is $118,600 to $158,100 Per Annum.
Spin Master Inc.



is a multi-state employer, and this salary range may not reflect positions that work only in other states. This job posting is tied to an open vacancy.
What you can expect from us Our mission is Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
Growth and Career Opportunities
Adaptable Work Hours
Innovation, Collaboration and Fun
Comprehensive Benefits
Other fun Perks!
What’s it like to work here? Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.
Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at (phone hidden) and we will work with you to meet your accessibility needs.
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We do appreciate all interest; however only those selected for interview will be contacted.
Our Mission and our Vision is to make life more fun by pushing the boundaries of innovation, creativity, and fun!
A part of our company from the very start, our values are embodied in everyone from top leadership through to new and veteran team members alike, who -like you- were attracted to Spin Master due to our shared mind set, moral code, and way of being.
Basically speaking, we enjoy a casual culture here, having fun while we are creating fun!

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📌 Senior Manager, Business Insights (Ontario)
🏢 Spin Master
📍 Ontario