Product & Strategy is a consulting practice for practitioners who want to do the full job — defining what gets built, why it matters, and how it comes to life

We bring product thinking and strategic thinking together, integrated by practitioners who can do both

Our work spans product definition, customer experience, service design, transformation, and the delivery continuity that holds it all together

As a Senior Associate, you are an independent practitioner who leads meaningful portions of the work

You own requirements, backlogs, process maps, journeys, and prioritisation — the product-facing artifacts that keep delivery on track

You also connect that work to the strategic context it lives within, helping ensure what the team is building stays true to what the client actually needs

This is a role for someone who takes ownership, pushes quality higher every time, and uses every engagement as an chance to grow as both a product and strategic thinker

Own detailed ticket writing and backlog translation for defined workstreams — you produce requirements and stories that teams can act on

Translate stakeholder needs and strategic direction into requirements, user stories, process maps, and backlog-ready artifacts

Apply and adapt product and strategy frameworks — customer journeys, service blueprints, prioritisation models, ecosystem maps — to the specific context of your engagement

Contribute to strategy engagements across product strategy, customer experience, service design, transformation planning, and research-led initiatives

Contribute analysis, synthesis,



and structured thinking to the development of strategic recommendations

Identify risks, gaps, and dependencies within your workstreams and surface them proactively

Support continuity from strategic direction through to design, development, and QA

Facilitate smaller working sessions and stakeholder clarifications with growing confidence

Contribute to proposal or pitch support where relevant

Use AI and visual tools both to accelerate your work and to expand your creative range — exploring how AI can help you ideate, prototype, and challenge your own thinking

Push the quality of your own work higher with every engagement, and actively coach junior team members on how to do the same

Curiosity that leads you to dig deeper and ask better questionsExperience applying frameworks to real product or client problems — you adapt rather than copyA track record of delivering consistently and raising quality around youGrowing confidence in client-facing communication and facilitationA developing ability to connect product work to strategic context and vice versaPractical fluency with digital tools and AI-assisted ways of workingStrong ownership of product documentation — requirements, user stories, acceptance criteria, and process flows that teams can act on without heavy rework3–5 years of experience in product management, business analysis, strategy consulting, customer experience, service design, or a closely related fieldA clear drive to keep learning and to raise the quality of your work consistently

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📌 Senior Associate of Product Strategy (British Columbia)
🏢 Appnovation
📍 British Columbia