Elevate your career in Canada’s mortgage finance sector as a Senior Manager of Marketing Automation. This role blends strategic leadership with hands-on execution focusing on advanced email marketing for B2B and B2C audiences.
The Senior Manager will collaborate with marketing leaders to devise an enterprise-wide strategy and optimize the MarTech stack. Essential skills include journey orchestration, data analysis, and regulatory compliance. You will also mentor marketing automation specialists and define complex automation solutions to improve customer engagement and marketing efficiency.
Key Responsibilities:
• Lead campaign design and multi-channel automation journeys
• Define advanced segmentation and dynamic content strategies
• Oversee automation reporting frameworks for actionable insights
• Ensure platform stability and marketing cloud health
• Establish QA protocols and standardized processes
Requirements:
• 7+ years in email marketing and marketing automation
• Proficient in Salesforce Marketing Cloud applications
• Experience with SQL, AMPscript, and email compliance
• Robust analytical and project management skills
• Knowledge of CASL and financial service marketing principles
Become a pivotal leader in marketing automation and customer communication strategies.
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