Lead marketing analytics as a Senior Data Scientist at Wealthsimple, Canada’s top financial innovator. This remote role focuses on optimizing marketing performance through sophisticated algorithms and strategic insights.

As part of Wealthsimple’s Data Science & Engineering team, you will be pivotal in driving customer acquisition and marketing measurement. Your expertise will directly influence business outcomes by optimizing campaigns and enhancing data products. Collaborate across Growth, Product, and Engineering to cultivate data-driven decision-making.

Key Responsibilities: • Build algorithms that optimize marketing budgets and strategies • Design measurement strategies including attribution modeling • Drive ROI through data insights, A/B testing,



and causal inference • Maintain analytics pipelines and collaborate with data engineers • Conduct exploratory analysis to uncover growth opportunities

Requirements: • Robust understanding of digital marketing mechanics • Proficiency in Python and SQL for production-quality code • Proven track record in algorithm development • Expertise in A/B testing and casual inference methodologies • Excellent communication for translating complex concepts

Leverage your experience to shape Wealthsimple's marketing strategies through data-driven insights and innovative solutions. #J-18808-Ljbffr

📌 Senior Data Scientist at Wealthsimple (Toronto)
🏢 Wealthsimple
📍 Toronto