Sales Representative
Department: Truck & Trailer Sales
Reports To: Sales Manager/Owner

Overview
Are you an experienced sales rep looking for a career change, and/or do you have experience working in either a dealership or the transportation industry? We want to hear from you!

Richwil Truck Centre Ltd. is looking for a self-starter with an outgoing personality to join our growing sales department as a new Truck & Trailer Sales Representative.

About:
Richwil Truck Centre Ltd. is a full-service International® Truck dealership, carrying a full line-up of new International trucks, used trucks and trailers by Fontaine and Deloupe, located in Woodstock and Fredericton, NB, and proudly providing parts and service to The Maritimes since 1985.

Key Responsibilities:

Prospecting & Business Development – Ability to identify and qualify potential customers, analyze fleet needs, and actively build a strong sales pipeline through calls, visits, and targeted outreach.

Product & Solution Expertise – Robust understanding of International truck products, configurations, and related services; able to align vehicle specifications, financing, and lifecycle value to customer applications.

Customer Development – Skilled in consultative selling, asking the right questions to uncover business and financial needs, and building long-term relationships that ensure customer satisfaction and retention.

Proposal & Closing Skills – Experience creating tailored proposals, collaborating with internal and external stakeholders, addressing objections, and finalizing deals with accuracy and professionalism.





Follow-Up & Reporting – Consistent in post-sale customer follow-up, pipeline management, performance analysis, and accurate reporting to support business growth and continuous improvement.

Dealership Culture & Professionalism – Commitment to integrity, collaboration, accountability, and continuous learning; ability to foster a respectful, high-performance work environment while representing the brand positively.

Teaching for Differentiation – Ability to apply the method to identify the right solution for the individual customer as well as explain and argue for the value of an offer, expressed in money and/or time.

Value Selling – Ability to apply the method to identify the right solution for the individual customer as well as explain and argue for the value of an offer, expressed in money and/or time.

Adaptability – Adapting to work effectively in ambiguous or changing situations and with diverse individuals and groups.

Qualifications:

A self-starter with motivation towards sales

Strong sense of commitment to customers

Excellent communication skills, as we place a lot of value on building strong relationships with our customers

Experience in automotive sales is considered an asset

Experience in heavy-duty sales is a sought‑after asset

Cold‑calls are second nature

Persistent, dedicated, resilient and driven

Benefits:

Competitive industry salary plus commission

Paid weekly

Paid training opportunities

Paid vacation/personal days

Boot allowance

Group health benefit plan

RRSP benefit plan

We thank everyone who responds; however, only those given further consideration will be notified.

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📌 Sales Representative (New Brunswick)
🏢 Richwil Truck Centre
📍 New Brunswick