CRU Wine Merchants is a leading importer of premium wines in Ontario. We are guided by the belief that great wine is grown, not made, and that the people behind the vineyards matter just as much as what’s in the glass.

We live this philosophy every day through our own estate, Stratus, in Niagara-on-the-Lake, and through the growers we proudly represent from around the world. The CRU portfolio is comprised of winegrowers the world over who believe, above all else, that their wines speak of a place, of a year - of a ‘somewhereness.’ We have chosen to represent wines that capture the essence of the vineyard they come from. We have chosen to represent people who, at the end of the day, we would like to break bread with, around a table with their wine flowing.

Key Responsibilities
Build relationships with restaurants, hotels, bottle shops and private clients in your territory

Collaborate on sales strategies

Participate in marketing activities, such as producer visits and trade shows

Identify and leverage market trends

Initiate training and tasting events with licensee customers and their teams

Have a thorough understanding of the portfolio, including growers’ stories and individual wine details

Develop new business: onboard new licensee customers





Conduct LCBO visits and store staff training sessions

Work collaboratively with the rest of the sales and office teams

Who You Are
Passionate about wines from around the world and excited to tell the stories behind them

Comfortable building relationships, opening current accounts, and following up consistently

Self-motivated, organized, and able to manage your territory independently

Curious, coachable, and open to feedback to grow with the company long-term

Knowledgeable about Toronto’s dining scene and eager to stay current with new openings

Requirements
Minimum of 3 years of on-premise wine sales experience in Ontario

WSET Level 2 or higher , or CMS certification required

Valid driver’s license and access to a vehicle

Smart Serve Certified

Excellent communication skills in both written and spoken English

Comfortable with cold outreach and prospecting

Ability to lift/move a case of wine

Availability for occasional evenings, weekends, or holidays as clients' needs require

Must reside in the GTA

Commensurate with experience

Schedule: Monday to Friday, with flexibility as required

Work location: On the road (GTA), Access to Toronto-based office

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📌 Sales Representative (Ontario)
🏢 Cru Wine Merchants
📍 Ontario