About Kid

Kare The people who care for and feed children every day have enough on their plates.

Their software shouldn't add to it.

For more than 30 years, Kid

Kare has built technology for the people behind childcare and child nutrition, helping them spend less time on paperwork, compliance, and administrative work and more time focused on the children and communities they serve.

Our roots run deep in the Child and Adult Care Food Program (CACFP), a federal nutrition program that helps provide healthy meals and snacks to children and adults across the country.

Today, we're building on that expertise with a growing ecosystem of software supporting childcare organizations across food program compliance, business management, career development, and licensing.

We're growing into new products, new markets, and have a much bigger vision for what Kid

Kare can do for the childcare community.

To support these goals, we're looking for a Product Growth Marketing Manager, Lifecycle & GTM Systems to build and run the engine that turns our product value into pipeline, adoption, and revenue.

Position Summary This is an execution-first growth role.

You'll partner with Product and Revenue Operations leadership to define the positioning and value proposition for each product, then put them to work:



translating individual product propositions and features into audience-specific messaging and deploying that messaging through various tactics.

You’ll be involved in managing the CRM, data enrichment, prospect scoring, routing, & lifecycle marketing.

You'll report to our VP of Revenue Operations and work across Product, Sales, and Customer Growth to turn every launch and feature release into measurable pipeline, adoption, and expansion.

In a given week you might ship a new CRM workflow, tune a fit-and-intent scoring model, launch a demand-gen test to a newly enriched segment, build an app telemtry guide for a feature release, fix a routing rule that's sending leads to the wrong queue, or walk leadership through what moved in the funnel and why.

You'll build the machine, and you'll run it.

You'll partner closely with our Digital Marketing Manager, who owns brand, creative, content, and channel execution.

You'll own the systems, segmentation, lifecycle logic, experiment design, and measurement that make that work reach the right audience at the right moment.

Together, you'll turn product and market insight into demand.

Primary Responsibilities Positioning, Feature Messaging & Launch Execution •

📌 Product Growth Marketing Manager, Lifecycle & GTM Systems (Canada)
🏢 Valsoft
📍 Canada