— Alex Ikonn

Founder, Intelligent Change

A Note from the Founder

Intelligent Change began as something personal.

Before it was a company, it was a question I was trying to answer in my own life:

Why do we know so much about personal growth, yet struggle to live it consistently?

Over the years, what we created resonated far beyond anything I imagined. Millions of people around the world now use Intelligent Change products as daily rituals to slow down, reflect, and live more intentionally.

Today, we've sold over 4 million products globally and reached millions of people around the world. But we are still early in our journey. We are building something that can scale meaningfully without losing its soul.

This role matters because marketing at Intelligent Change is not about noise or growth at any cost. It is about turning purpose into presence, and presence into sustainable scale.

If you are excited by the idea of building a world-class brand rooted in intention, ritual, and real impact, this role is for you.

— Alex Ikonn

Founder, Intelligent Change

About Intelligent Change

Intelligent Change exists to help people design better lives through small, consistent rituals that compound over time.

We create physical tools and experiences that turn personal growth into something people can actually live. Not through pressure or motivation, but through structure, reflection, and intention.

We are the creators of the most viral journal in the world, The Five Minute Journal , a product that helped turn gratitude into a daily practice for millions of people globally. To date, Intelligent Change has sold over 4,000,000 products worldwide and built a deeply loyal, values-driven community.

Our products are used and recommended by Tim Ferriss, Emma Watson, Lily Collins , skilled athletes, CEOs, founders, and leaders across industries, alongside millions of everyday people seeking more intentional lives.

Intelligent Change has been featured in The New York Times, Vogue, Forbes, ELLE , and other leading global publications.



The New York Times described Intelligent Change as a brand that has "turned gratitude into a global movement."

Today, Intelligent Change is a profitable eight-figure brand with a clear path to becoming a $100M+ global business . We are entering a pivotal phase of growth and are looking for a senior marketing leader who can help us scale with focus, taste, and discipline, while preserving the heart of what makes this brand matter.

The Role

The Director of Marketing & Growth will own how Intelligent Change shows up in the world and how it grows.

This is a senior, hands-on leadership role at the intersection of brand, content, performance, and commerce . You will be responsible for building a modern marketing engine that drives awareness, revenue, and long-term brand equity.

You will work closely with the founder and leadership team and play a central role in shaping the future of Intelligent Change. This role is expected to grow into a Chief Marketing Officer position for the right person.

What You'll Do

Own the Marketing Vision

Lead end-to-end marketing strategy across brand, content, performance, and e-commerce

Translate Intelligent Change's mission, worldview, and values into a clear, consistent market presence

Build & Lead the Marketing Organization

Hire, develop, and lead a high-performing marketing team

Manage agency partners across paid media, creative, and growth

Build systems that enable speed, clarity, and accountability

Scale Content, Social & Community

Lead organic content and social strategy across Instagram, TikTok, YouTube, and emerging platforms

Build content systems that prioritize consistency, learning, and iteration

Ensure content reflects the depth, warmth, and intelligence of the brand

Own E-Commerce Growth





Oversee Shopify and Amazon performance with accountability for revenue and profitabilityPartner closely with product, operations, and customer experience to deliver a seamless journey

Guide Paid Media & Partnerships

Oversee paid acquisition strategy in partnership with external agencies

Build influencer, UGC, and creator partnerships that feel authentic and community-driven

Drive Data-Informed Decisions

Use analytics, experimentation, and attribution tools (e.g., Northbeam, Triple Whale) to guide decisions

Balance data with intuition, brand sensibility, and long-term thinking

Strengthen Retention & Lifecycle

Elevate email and SMS programs to deepen engagement and lifetime value

Treat customers as long-term community members, not just transactions

Who You Are

A Builder

You have built marketing systems, teams, or brands, not just managed them

You are comfortable operating in ambiguity and creating structure where none exists

Brand-Led Growth Thinker

You understand that brand and performance are complementary, not competing forces

You know how to scale without eroding trust, meaning, or quality

Content-Native

You deeply understand social platforms, storytelling, and cultural relevance

You care about quality, tone, and taste, not just output

Commercially Fluent

You understand P&Ls;, margins, CAC, LTV, and MER

You think in terms of sustainable, long-term growth

Values-Aligned Leader

You resonate with mindfulness, personal growth, and intentional living

You lead with clarity, humility, and integrity

Culture and values fit matter deeply to you

Strong Communicator

You can articulate vision clearly and bring teams with you

You thrive in a remote, async environment

Why This Role Matters

This role is not about selling more products.

It is about scaling a mission-driven brand to its full potential without losing what makes it special .

You will help shape the next chapter of Intelligent Change as it grows from a successful business into a globally recognized that truly improves people's lives.

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📌 Director of Marketing & Growth (Ontario)
🏢 Intelligent Change
📍 Ontario