Sales Operations & Business Development Specialist
Responsibilities:

Lead & Opportunity Management Operations
Monitor, capture, and organize inbound leads generated from marketing campaigns (email, webinars, social, website forms, etc.).

Evaluate and qualify leads based on defined criteria (industry, intent, maturity), including opportunities related to cybersecurity for family office environments and high-net-worth client organizations.

Maintain accurate CRM hygiene, including contact details, engagement activity,
and pipeline stage transitions.

Ensure that opportunities progress through the sales funnel by prompting next
steps, coordinating follow-ups, and maintaining stage accuracy.

Support lead nurturing workflows by coordinating follow-ups, scheduling
introduction calls, and sharing relevant content.

Prepare high-potential (warm) leads for seamless handoff to Sales, providing
necessary context and prospect background.

Track funnel performance and provide insights to Marketing and Sales leadership
on lead volume, conversion rates, and engagement trends.

Sales Collateral & Process Documentation
Serve as the central coordinator for all sales collateral, ensuring materials are organized, current, standardized, and easily accessible to the Sales team.

Maintain and update playbooks, SOPs, and internal documentation.

Capture workflow steps and improvement opportunities across the revenue cycle.

Support internal compliance and audit readiness documentation to ensure processes remain current and traceable.

Sales Operations Support
Coordinate internal meetings, assist with scheduling,



and ensure clear recording of action items and owners.

Facilitate alignment and communication between Business Development, Marketing, and Sales functions.

Support administrative tasks as needed to ensure operational continuity and efficiency.

Reporting & Business Insights
Generate recurring and ad-hoc reports on pipeline health, campaign performance, and productivity metrics.

Assist in preparing leadership dashboards and business review summaries.

Highlight data trends and discrepancies to improve decision-making and operational accuracy.

Lead generation and Deal closure
Identify, research, and engage prospective clients through outbound and inbound channels to generate qualified sales opportunities for the company's cybersecurity consulting services based on the company's strategy.

Conduct discovery conversations to understand customer needs, validate fit, and position cybersecurity services and solutions aligned to business challenges.

Manage the sales process from first contact through deal closure for assigned opportunities, including pricing discussions and objections handling.

Collaborate closely with marketing and senior sales leadership to refine messaging, improve conversion rates, and exceed revenue targets.

Collaboration & Professional Development
Participate actively in team meetings, planning cycles, and training sessions.

Continuously learn about cybersecurity, sales operations best practices, and industry terminology.

Contribute to a positive, accountable, and performance-driven team workplace.

#J-18808-Ljbffr

📌 Sales Operations & Business Development Specialist (Ontario)
🏢 Armour Cyber
📍 Ontario