Thumbtack helps millions of people confidently care for their homes.
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance, and bigger improvements. We help homeowners know projects to do, when to do them, and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

About the Field Enablement Team
The Field Enablement team at Thumbtack empowers our employees, pros, and customers through impactful learning experiences that drive performance, skill development, and business outcomes. We’re a collaborative, cross-functional team made up of three key pillars: Enablement Design, Enablement Delivery, and Content & Communications. Together, we identify learning needs across the organization and create thoughtful, scalable solutions that support every stage of the employee lifecycle. From onboarding to ongoing development, our work is deeply embedded in the success of Thumbtack’s frontline teams and plays a vital role in ensuring a consistent, high-quality experience for the pros and customers who rely on us every day

Hear from

Al

“I love working at Thumbtack because I get to work with smart and motivated people who push me to do my best…It feels great to be part of a team that creates real impact every day .”

Al

Director Quality

About the role
As an Instructional Designer on the Field Enablement team, you are a master architect of learning experiences. You will be responsible for designing, developing, and maintaining engaging and effective learning programs that drive performance and business outcomes. You'll partner closely with subject matter experts (SMEs), project managers, and frontline leaders to conduct needs analysis, outline learning objectives, and build scalable learning solutions. Your work will directly impact the speed at which our frontline teams become proficient and the quality of the experience we deliver to pros and customers.

What you’ll do

Lead end-to-end instructional design for complex, high-impact learning programs, owning projects from needs analysis through evaluation while balancing scope,



sequencing, and tradeoffs to maintain quality and delivery commitments across multiple initiatives.

Design learning ecosystems that extend beyond formal training through social, experiential, and digital reinforcement aligned with the 70/20/10 model, applying Action Mapping and performance consulting techniques to drive measurable behavior change.

Partner closely with cross-functional stakeholders and SMEs to translate business goals into effective learning strategies, surfacing performance gaps, reframing solution requests, and articulating tradeoffs to align on the right instructional approach.

Develop assessments and evaluation plans to measure program effectiveness, analyzing outcomes across Kirkpatrick Levels 1–3 and contributing insights tied to business performance.

Contribute to content governance, peer review, and instructional design standards to ensure quality, consistency, and scalability, while maintaining and evolving existing learning programs to reflect product updates, process changes, and shifting business priorities.

Actively use AI tools such as Claude/OpenAI to design, develop, and iterate on asynchronous learning content, applying builder-level fluency to improve speed, quality, and design fidelity.

Create basic multimedia assets including screen recordings, short-form video, and AI-assisted voiceover content in support of learning programs. Full production capability not required.

In order to be successful, you must bring

4–6 years of experience in instructional design, curriculum development, or performance consulting, preferably in a high-growth tech or call center environment.

A strong portfolio demonstrating ownership of complex learning programs and a variety of instructional modalities.

Solid expertise in instructional design models (e.g., ADDIE, SAM) and adult learning theory, with working knowledge of Action Mapping or performance consulting approaches.





Demonstrated hands‑on experience using AI tools (e.g., Claude/OpenAI) to build asynchronous learning content. Builder-level fluency preferred - active use in a design workflow, not just familiarity.

Strong project management and stakeholder partnership skills, with the proven ability to independently own projects from needs analysis through evaluation without requiring manager design direction.

Demonstrated ability to collaborate cross‑functionally (e.g., Product, Engineering, Ops) and communicate design rationale clearly to diverse audiences.

A learner‑first mindset with a commitment to continuous improvement, experimentation, and high‑quality design standards.

Expected salary ranges

For candidates living in Ontario and British Columbia, the expected total cash compensation (base salary + variable pay, if applicable) range for this role is currently $84,200 - $108,900

Supporting you at work and beyond
In addition to our virtual‑first model, we offer:

Paid time off

Recharge with PTO, in addition to 20 company‑wide holidays each year, including a week‑long end‑of‑year shutdown.

Remote work stipend and reimbursements

$1,000 USD/$1,400 CAD annual stipend for professional development, self care, office set‑up and more. We also provide cell phone and Wi‑Fi reimbursements.

Support for parents and caregivers

All parents receive up to 12 weeks of paid parental leave, and birthing parents receive 8 additional weeks, for a total of 20 weeks of 100% paid parental leave (US & CAN).

Family formation perks

$30,000 USD/CAD lifetime max reimbursement for family planning.

Mental health and financial coaching

12 coaching sessions and 12 therapy sessions for yourself and your dependents. We also offer one‑on‑one financial guidance from a financial wellness provider.

Thumbtack Bucks

$450 USD/CAD quarterly stipend to book a pro on Thumbtack for virtual or in‑person services — anything from home care services to planning a child’s birthday party and beyond.

Claude Enterprise (Claude.ai, Claude Code, Cowork, Claude Desktop, Ask Thumbtack), OpenAI Enterprise ChatGPT & Codex, Cursor, Gemini Enterprise, Granola, Coda AI, Zoom AI Companion, Linear, and more.
*Access varies based on location, team, and role.

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📌 Instructional Design Specialist (Alberta)
🏢 Thumbtack
📍 Alberta