Join Maple Leaf Foods as a Category Marketing Manager focused on Kits. Lead growth strategies by leveraging deep consumer insights and creativity to transform snacking in Canada.

This is an exciting opportunity to drive one of Maple Leaf Foods' fast-developing businesses. As a Category Marketing Manager, you will develop comprehensive category strategies based on the 3Cs and 4Ps, ensuring alignment with long-term goals. You’ll partner cross-functionally and employ critical thinking to create impactful results.

Key Responsibilities:



• Develop annual category plans and monitor performance metrics • Build a 1–3-year innovation pipeline based on consumer insights • Collaborate on commercializing current product innovations effectively • Partner with brand teams on category-specific marketing initiatives • Work with sales to develop compelling selling stories

Requirements: • Bachelor’s degree in business, marketing, or related field • Experience in CPG marketing and category management • Proven track record in product launches and project management • Analytical skills for data-driven decision making • Strong leadership and collaboration abilities

Shape the future of snacking in Canada with Maple Leaf Foods as you bring your expertise in marketing, strategy, and collaboration. #J-18808-Ljbffr

📌 Category Marketing Manager at Maple Leaf Foods (Winnipeg)
🏢 Maple Leaf Foods
📍 Winnipeg