Some senior marketers spend more time aligning with management than shaping marketing. This role is different: you'd own strategy and execution across brand, content, digital and events in a small, growing tech company. High autonomy, direct line to leadership, a path to Director.

The Senior Marketing Manager will be responsible for both marketing strategy and hands-on execution.

This role requires a strong B2B technology marketer with proven experience in imaging, computer vision, Edge AI, embedded systems, or closely related technologies.

The successful candidate must be comfortable working independently and directly managing a broad range of marketing activities, including the company website, technical content, campaigns, social media, exhibitions, product marketing, and partner marketing.

We are looking for someone who can translate sophisticated technology into explicit and compelling messaging and substantially increase company’s exposure within its target markets.

Industry: Imaging, Edge AI, Computer Vision, Embedded Vision, Defense & UAV

We are looking for someone who is:

– Highly proactive and execution-oriented

– Very hands-on and comfortable personally managing day-to-day marketing activities

– Technically strong enough to work closely with engineering teams

– Able to create high-quality technical and commercial content independently

– Experienced and confident managing a WordPress website

– Creative and modern in their approach to branding, content, and digital marketing

– Able to manage several initiatives simultaneously

– Comfortable operating independently without a large marketing department

– Commercially minded and focused on measurable results

– Able to move quickly in a fast-paced technology environment

– Willing to travel internationally for exhibitions, customer events, and partner activities

This is a highly hands-on role. We are looking for a strong technology marketer who can personally execute, not only manage agencies or external resources, and who can materially increase iENSO’s brand recognition, market exposure, and marketing effectiveness.

Success will be measured by meaningful improvements in:

– Company brand awareness and industry recognition

– Website quality, content, traffic, engagement, and lead generation

– Social media reach and engagement

– Quantity and quality of technical marketing content

– Campaign performance and inbound opportunities

– Exhibition and event effectiveness

– Market awareness of company’s imaging and Edge AI capabilities

– Sales enablement and partner marketing effectiveness

Main Responsibilities

Marketing Strategy & Brand Development

– Develop and execute iENSO’s marketing strategy and annual marketing plan

– Strengthen iENSO’s brand, messaging, positioning, and market presence

– Increase awareness of iENSO within imaging, Edge AI, computer vision, defense, UAV, security, industrial, and embedded technology markets

– Develop clear messaging around iENSO’s technologies, products, platforms, and capabilities

– Work closely with executive leadership, sales, engineering, product, and strategic partners

– Identify new opportunities to increase industry visibility, customer engagement, and inbound opportunities

WordPress Website Management

Take direct ownership of the iENSO corporate website, which is built on WordPress, from both a technical and content perspective.

Responsibilities include:

– Managing and maintaining the WordPress website on an ongoing basis

– Creating, editing, publishing, and organizing website pages and content

– Managing WordPress themes, page builders, plugins, menus, forms, and website structure

– Updating product, technology, solution, industry, partner, and company pages

– Creating landing pages for campaigns, events, products, and lead-generation initiatives

– Managing website imagery, video, downloadable content, and technical resources

– Performing basic WordPress troubleshooting and resolving day-to-day website issues





– Coordinating with developers when custom coding or more advanced technical work is required

– Managing plugin updates and working with technical resources to ensure website stability and security

– Improving website navigation, usability, customer journey, and conversion paths

– Ensuring the website is responsive and properly presented across desktop and mobile devices

– Managing SEO fundamentals including page structure, metadata, keywords, internal linking, and content optimization

– Managing website analytics, including Google Analytics and related tools

– Monitoring website traffic, engagement, lead generation, and campaign performance

– Managing contact forms, lead capture mechanisms, and integrations with relevant marketing or CRM tools

– Ensuring content remains technically accurate, current, professional, and aligned with iENSO’s positioning

– Continuously improving the overall quality and effectiveness of the website

The successful candidate should be capable of managing the majority of day-to-day WordPress activities independently and should not need to rely on an external agency for routine website updates and content management.

Technical Content & Marketing Materials

Create and manage high-quality technical and commercial content, including:

– Product and solution presentations

– Technical brochures

– Product datasheets

– White papers

– Application notes

– Case studies

– Customer success stories

– Technical articles

– Blog content

– Website content

– Product launch materials

– Partner materials

– Email campaigns and newsletters

– Executive and thought-leadership content

– Video and multimedia content

Technical diagrams and supporting visual materials in coordination with engineering and design resources

Work closely with engineering and product teams to translate complex technical capabilities into clear, compelling messaging for both technical and business audiences.

Digital Marketing & Campaigns

– Develop and execute targeted marketing campaigns for key technologies and vertical markets

– Manage campaigns supporting lead generation, product launches, strategic accounts, and partner activities

– Manage email marketing and lead-nurturing initiatives

– Develop and execute SEO and content marketing strategies

– Manage digital advertising when appropriate

– Build campaign landing pages and supporting content

– Track campaign performance and optimize based on measurable results

– Use analytics to improve engagement, lead generation, and marketing ROI

Social Media

Own and grow company’s social media presence, with a solid focus on LinkedIn.

Responsibilities include:

– Developing and maintaining a social media content calendar

– Creating technical, corporate, product, event, partnership, and thought-leadership content

– Increasing followers, reach, engagement, and industry visibility

– Promoting technology demonstrations, customer programs, partnerships, exhibitions, and company achievements

– Supporting executive thought leadership

– Monitoring relevant industry trends, technology developments, customers, competitors, and partners

– Measuring social media performance and continuously improving content strategy

Events, Trade Shows & Exhibitions

Manage company’s participation in global exhibitions, trade shows, conferences, and industry events.

Responsibilities include:

– Identifying relevant events and exhibitions

– Managing the annual event calendar

– Planning booth strategy, messaging, graphics, demonstrations, and supporting materials

– Coordinating with internal teams, partners, vendors, and exhibition organizers





– Managing event logistics

– Creating pre-event and post-event marketing campaigns

– Promoting events through the website, email, and social media

– Supporting customer and partner engagement during exhibitions

– Managing lead capture and post-event follow-up processes

– Measuring event effectiveness

Relevant events may include imaging, embedded vision, Edge AI, semiconductor, security, defense, robotics, and UAV exhibitions.

Product & Partner Marketing

– Develop product positioning, value propositions, and messaging

– Support launches of new imaging platforms, Edge AI solutions, embedded vision products, and reference designs

– Create product launch plans and supporting content

– Develop vertical-specific messaging for defense, UAV, security, industrial, and other strategic markets

– Create joint marketing activities with technology and channel partners

– Support strategic partnerships with appropriate marketing content and campaigns

– Provide sales teams with presentations, technical materials, competitive positioning, and customer-facing marketing assets

PR & Market Visibility

– Identify opportunities for media coverage, technical articles, interviews, awards, and speaking opportunities

– Prepare company announcements and press releases

– Promote new products, partnerships, customer successes, and company milestones

– Build relationships with relevant industry publications, analysts, and technology communities

– Support thought leadership around imaging, Edge AI, computer vision, embedded intelligence, UAV, and intelligent camera technologies

Mandatory Requirements

– 7+ years of B2B technology marketing experience

– Strong experience in imaging, computer vision, Edge AI, embedded systems, semiconductors, intelligent cameras, AI, robotics, UAV, defense, security, or related technology markets

– Proven ability to market technically sophisticated products and solutions

– Strong understanding of imaging technologies, computer vision, Edge AI, embedded computing, and camera systems

– Proven ability to translate engineering and technical concepts into compelling commercial messaging

– Strong hands-on experience with WordPress website administration and content management

– Experience creating and managing WordPress pages, layouts, menus, plugins, forms, landing pages, and content

– Experience with WordPress page builders and common website management tools

– Ability to handle basic website troubleshooting independently

– Understanding of WordPress performance, security, plugin management, and maintenance best practices

– Strong knowledge of SEO and website analytics

– Experience with Google Analytics and related marketing tools

– Strong technical content development skills

– Experience managing digital campaigns and lead-generation activities

– Strong experience with LinkedIn and B2B social media marketing

– Experience managing trade shows, exhibitions, conferences, and customer events

– Excellent English writing, communication, editing, and presentation skills

– Strong project management and organizational skills

Preferred Experience

Experience working with technologies or markets such as:

– Intelligent cameras and imaging systems

– Edge AI

– Computer vision

– Embedded vision

– AI processors and SoCs

– Thermal imaging

– Sensor fusion

– UAV and autonomous systems

– Defense technology

– Video analytics

– Security cameras

– Robotics

– Semiconductor platforms

– Experience working with semiconductor companies, OEM customers, distributors, system integrators, and strategic technology partners is highly desirable.

We offer

– Full-Time
– High salary
– Stock option plan and performance bonuses
– Great team
– Long tern contract
– Benefits package
Vacation & sick days
Short and long-term disability insurance
Life Insurance
Dental and medical insurance

Pay: $110,000.00-$140,000.00 per year

Work Location: Hybrid remote in Richmond Hill, ON L4B 1K3

📌 Senior Marketing Manager, Imaging & Edge AI (Richmond Hill)
🏢 RecruitGarden
📍 Richmond Hill