Job Overview

The Group Sales Manager is responsible for generating, developing and converting group business for Hilton Garden Inn Toronto/Ajax, maximizing guest room, meeting/event and related revenue. Reporting to the Director of Sales, this position manages assigned accounts and opportunities from prospecting and qualification through contracting, operational handoff and post-event follow-up, while supporting the hotel’s overall sales and revenue strategy.

Responsibilities

- Proactively solicit, qualify and secure new group business through outbound prospecting, referrals, networking, sales calls, RFPs and incoming inquiries.
- Develop and maintain corporate, association, sports, education, government, social, tour, wedding, entertainment and other appropriate group market segments.
- Respond promptly to leads; prepare professional proposals, quotations and contracts; negotiate rates, concessions, meeting room rental, food and beverage, cut-off dates, deposits, cancellation/attrition and other terms within approved authority.
- Meet or exceed assigned revenue, room-night, conversion, prospecting and sales activity goals; maintain a healthy pipeline and pursue business for identified need periods.
- Build long-term client relationships, manage assigned accounts, conduct site inspections and hotel tours, and follow up after groups/events to drive repeat and referral business.
- Maximize each opportunity by identifying additional guest room, meeting space, food and beverage and other hotel revenue while balancing client needs with hotel profitability.
- Maintain accurate and timely records of accounts, leads, activities, contracts, follow-up dates, group status, production and lost-business reasons in designated hotel sales/CRM systems.
- Monitor signed agreements, deposits, credit requirements, room-block pickup,



cut-off dates and contractual milestones; escalate significant changes, overdue requirements or unusual arrangements.
- Coordinate confirmed business with Front Office, Reservations, Food & Beverage, Events/Banquets, Housekeeping, Accounting, Maintenance and other departments, ensuring rates, billing, VIPs, special requests and operational commitments are clearly documented.
- Work with the Director of Sales, General Manager and Revenue Management as appropriate when evaluating opportunities, considering occupancy, ADR, RevPAR, displacement, meeting-space utilization, total revenue and market demand.
- Maintain knowledge of hotel products, room types, meeting facilities, services, Hilton programs, local demand generators and competitor activity; share relevant market intelligence with sales leadership.
- Represent the hotel and Hilton professionally at client meetings, networking events, trade shows, community events and sales missions, as assigned.
- Follow hotel policies, Hilton brand standards, privacy/confidentiality requirements and applicable legislation; do not make unauthorized pricing, credit, complimentary or contractual commitments.

Qualifications

- Previous Hotel Sales experience is required, with demonstrated experience in group sales, catering/events, account management, or hospitality sales. Hilton or branded hotel experience is an asset.
- Post-secondary education in Hospitality, Business, Sales,



Marketing or a related field is preferred; equivalent relevant experience will be considered.
- Demonstrated prospecting, negotiation, closing and relationship-management ability with strong commercial and revenue awareness.
- Excellent written/verbal communication, organization, time management, attention to detail and ability to manage multiple deadlines and clients simultaneously.
- Strong computer skills, including Microsoft Office, with the ability to learn hotel sales, CRM, PMS and reporting systems.
- Self-motivated, accountable, professional and collaborative, with sound judgment, initiative, adaptability and a strong client-service mindset.

WORKING CONDITIONS & PERFORMANCE

Hotel-based, client-facing position with regular computer, telephone and property-tour activity. Local travel and occasional evenings, early mornings, weekends or holidays may be required based on client and business needs. Performance may be measured by revenue/room-night achievement, conversion, current account development, prospecting activity, account retention, accuracy and timeliness of sales administration, client satisfaction, operational communication and contribution to hotel profitability.

ADDITIONAL RESPONSIBILITIES

This description outlines the general nature and level of the position and is not exhaustive. The Group Sales Manager may be assigned other duties, accounts, market segments, projects or responsibilities reasonably related to the role and hotel business needs.

**Join us as a Group Sales Manager to lead transformative growth initiatives while shaping the future of our organization through innovative sales leadership!

Pay: $55,000.00-$65,000.00 per year

Benefits:

- Dental care
- Discounted or free food
- Employee assistance program
- On-site parking
- Paid time off
- Vision care

Work Location: In person

📌 Group Sales Manager (Ajax)
🏢 Hilton Garden Inn Torontou002FAjax
📍 Ajax