Full-Time | Toronto preferred, with access to offices in Stratford and Thorold | Hybrid | Occasional Travel | $95,000-105,000 annual salary + Benefits

The Opportunity

BMI Group is looking for a Senior Web & Digital Designer to lead the design of digital experiences across our growing portfolio of industrial, residential, hospitality and emerging ventures.

This is a highly design-led role for someone with a strong visual point of view who understands how brand, user experience and business objectives come together in digital environments. You’ll take websites and digital experiences from concept through UX/UI and detailed design, then work with external development partners through build, QA and launch.

Working closely with the Creative Director, design team, marketing team, and business leadership, you’ll help translate brand and business objectives into sophisticated digital experiences that support property sales and leasing, tenant attraction, lead generation, hospitality bookings, business development, and other growth opportunities.

This role is ideal for a designer who enjoys both creative problem-solving and detailed execution, and who wants to help shape how a growing and diversified organization shows up digitally.

What You’ll Do

- Lead the design of websites and digital experiences across BMI Group and its entities, from concept through launch.
- Translate business goals and audience needs into site architecture, user journeys, wireframes, UX/UI and conversion-focused experiences.
- Create sophisticated, brand-led digital experiences with exceptional standards for visual design, typography, imagery, layout, interaction and craft.
- Design websites that support tenant attraction, property sales and leasing, lead generation, bookings and business development.
- Develop scalable digital design systems and frameworks that support new acquisitions, developments, businesses and ventures while maintaining distinct brand identities.
- Create developer-ready designs, prototypes and specifications, and provide creative direction to external web developers through build, QA and launch.
- Collaborate with the Creative Director, design team, marketing team and business leadership to align digital experiences with brand, creative and business objectives.
- Review existing websites and digital experiences and recommend improvements based on user needs, business objectives and performance.
- Contribute to the development of digital design standards, systems and processes as BMI Group continues to grow.

What You Bring

- 7+ years of professional web and digital design experience,



supported by a portfolio demonstrating exceptional visual design and digital craft.
- Degree or diploma in Digital Design, Graphic Design, Interaction Design, or a related field, or equivalent professional experience.
- Exceptional skills in typography, composition, imagery, brand application, and visual storytelling in digital environments.
- Demonstrated experience taking sophisticated websites from site architecture and wireframing through UX/UI, prototyping and final design.
- Strong understanding of responsive design, accessibility, information architecture, user journeys and conversion-focused design.
- Experience designing digital experiences around commercial objectives such as lead generation, sales, leasing, bookings and conversion.
- Advanced proficiency in Figma, including wireframes, prototypes, components and scalable digital design systems.
- Proficiency in relevant Adobe Creative Cloud applications.
- Experience preparing developer-ready designs, directing external web developers, reviewing builds, and maintaining design quality through implementation.
- Working knowledge of CMS platforms, SEO, analytics, and website performance. Coding expertise is not required.
- Strong organizational and communication skills, with the ability to manage multiple projects and collaborate across creative, marketing and business teams.
- A portfolio showcasing relevant web and digital design work is required.

What Success Looks Like

- Reflect the brand. Digital experiences are visually distinctive, considered and aligned with each business and brand.
- Serve the user. Websites are intuitive, accessible, and designed around clear user needs and journeys.
- Support the business. Digital experiences are designed with measurable objectives such as leads, sales, leasing, bookings, and engagement in mind.
- Maintain quality through execution. Designs remain true to the intended experience through development, QA, and launch.
- Scale with the organization. Digital systems and frameworks can evolve as BMI Group grows and adds new businesses, developments, and ventures.

Working Conditions

- Hybrid role, with Toronto as the preferred home office and access to offices in Stratford and Niagara.
- Collaborative, multidisciplinary environment supporting multiple businesses, brands, developments and ventures.




- Regular collaboration with creative, marketing, business development and operational teams across BMI Group.
- Flexible working environment that supports work-life balance, with occasional schedule flexibility around launches, events and major project milestones.
- Travel to BMI properties and project sites may be required for planning, launches and key project milestones.
- Rare travel elsewhere in Ontario or Canada may be required based on project needs.
- Occasional overnight travel may be required.

About BMI Group

BMI Group is a growing, diversified organization with interests spanning real estate investment and development, construction, environmental services, hospitality and emerging ventures.

Our teams work across a range of businesses and projects, creating an environment where no two projects are quite the same. As BMI Group continues to grow, we’re building the creative, marketing and digital capabilities needed to support that growth and create strong, consistent experiences across our portfolio.

Inclusivity & Accommodations

We’re committed to building an inclusive workplace and encourage applications from all qualified individuals. If you require accommodation at any stage of the recruitment process, please let us know, and we’ll work with you to meet your needs.

Hiring Process

We’re interested in understanding both what you create and how you approach your work. Please include a portfolio showcasing relevant web and digital design work with your application.

Selected candidates will be invited to participate in an interview process designed to explore their experience, creative approach, digital design capabilities, and fit with the role.

As part of our commitment to a fair and consistent recruitment process, BMI Group does not currently use artificial intelligence to screen, assess, or make hiring decisions as part of our recruitment process.

Pay: $95,000.00-$105,000.00 per year

Perks:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- Mileage reimbursement
- Vision care

Application question(s):

- Please provide a link to your portfolio showcasing relevant web and digital design work.
- Which best describes your experience with Figma?

Advanced — regularly use wireframes, prototypes, components, and design systems
Intermediate — regularly use Figma for digital design and prototyping
Basic — some experience
No professional experience

Education:

- Bachelor's Degree (preferred)

Experience:

- Web & Digital Design: 7 years (preferred)

Work Location: Hybrid remote in Greater Toronto Area, ON

📌 Senior Web & Digital Designer (Greater Toronto Area)
🏢 The BMI Group
📍 Greater Toronto Area