We’re looking for a highly creative, hands-on Creative Strategist & Content Creator to own our social media content from strategy and concept all the way through filming, editing and publishing.

This is not a traditional Social Media Manager position.

You need to be equally comfortable thinking about why a piece of content should work and actually producing it.

What You’ll Own

- Creative Strategy

- Understand our different customer avatars and what drives them:

* Pain points

* Wants and aspirations

* Objections

* Fears and concerns

* Buying motivations

* Questions they have before starting a renovation

- Use those insights to develop:

* Creative angles

* Hooks

* Video concepts

* Scripts

* Content series

* Advertising creatives

You should be able to look at one renovation project and immediately see multiple pieces of content and multiple ways to tell the story.

Filming & Content Production

You will regularly travel to our renovation projects throughout Calgary to capture content.

You must be able to shoot high-quality content yourself.

This includes:

* Short-form video

* Reels / TikToks

* Project walkthroughs

* Before & after content

* Educational videos

* UGC-style content

* Customer testimonials

* Interviews

* Behind-the-scenes content

* Paid social creatives

You should understand framing, lighting, audio, composition and how to direct someone who isn’t naturally comfortable in front of a camera.

Video Editing

Robust video editing skills are required for this position.

You will be responsible for turning raw footage into finished, professional content ready to publish.

You should understand:

* Short-form pacing

* Storytelling

* Strong openings/hooks

* Cutting unnecessary footage





* Captions and on-screen text

* B-roll

* Sound and music

* Basic colour correction

* Audio cleanup

* Transitions when appropriate

* Platform-specific formatting

Experience with Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut or similar professional editing software is required.

We are not looking for someone who needs to send every video to an outside editor.

Social Media

You’ll take the finished content and get it in front of people.

You’ll:

* Publish and schedule content

* Write captions

* Manage the content calendar

* Repurpose content across platforms

* Manage Instagram, Facebook and TikTok

* Identify trends and relevant content opportunities

* Maintain a consistent flow of content

Performance & Testing

We want someone who thinks beyond views and likes.

You’ll review content performance and ask:

Which hook worked?

Which angle worked?

Which customer avatar responded?

Where did people stop watching?

Which content generated inquiries or leads?

What should we test next?

Then you’ll use that information to create better content.

What We’re Looking For

You must be able to demonstrate strong experience in:

* Creative strategy

* Customer avatars and audience psychology

* Developing content angles

* Hooks and scriptwriting

* Videography

* Short-form video production

* Video editing

* Storytelling

* Instagram / Facebook / TikTok content

* Publishing and content management

Understanding Meta Ads, direct-response marketing, performance creative and UGC advertising is a strong asset.

Portfolio Required

A portfolio is required to apply.

We want to see finished videos that you personally helped conceptualize, film and edit.

Pay: $60,000.00-$70,000.00 per year

Work Location: In person

📌 Creative Strategist & Content Creator (Alyth/Bonnybrook/Manchester)
🏢 Mika C
📍 Alyth/Bonnybrook/Manchester