07 Oct
|
CURACORO
|
Lakeview
About Curacoro
Curacoro is a Canadian professional beauty brand built for the artists behind every lash set and manicure. We create and supply lash extension products, nail products and professional beauty tools for technicians across North America and Europe.
We sell through Amazon in the US, Canada, France and the UK, and through our own Shopify stores at curacoro.com, curacoro.us and curacoro.fr. We're a small, fast-moving team, which means your work will be seen everywhere, by our customers, every day.
The Role
We're looking for a Creative Lead to own how Curacoro looks, feels and speaks across every channel. As we move away from discount-driven marketing toward a brand people choose for its quality and craft, this role will shape that brand.
This is not a UX/UI or product design role. It's a hands-on brand role for someone who can set the creative direction and make the work themselves, then grow a small team and a network of freelancers around it.
What You'll Do
- Own the Curacoro brand. Evolve our visual identity (Curacoro Pink, blush, ink, gold and cream) and keep it consistent across every touchpoint.
- Lead campaign creative. Direct concepts for product launches, seasonal campaigns and always-on content that build brand value rather than relying on promotions.
- Elevate our marketplace presence. Create Amazon listing images, A+ Content and Brand Store pages that convert across four marketplaces, adapting for the US, Canada, France and the UK.
- Shape our Shopify stores. Produce homepage, collection and landing page visuals and work with web developers on updates.
- Create paid and social content. Deliver ad creative for Meta and Google in partnership with our ads specialist, plus social content for Instagram and TikTok, including short-form video.
- Support email and retention. Design email and CRM creative with our Klaviyo specialist.
- Direct product imagery and packaging. Plan and art-direct product photography, lifestyle and technician-focused shoots, and packaging and label design.
- Bring the brand to life in person. Lead trade show booth design, signage and printed materials.
- Build the system. Create and maintain a brand style guide, templates and an organized asset library that our team and partners can work from.
- Manage creative partners. Brief and manage freelance designers, photographers, videographers, content creators and print vendors.
What You Bring
- 3–5 years of experience in brand or marketing design, including leading creative work. Experience in beauty, cosmetics, fashion or lifestyle is a robust asset.
- Diploma or degree in Graphic Design or a related field, or equivalent experience.
- Advanced skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, After Effects).
- Comfort with Figma for collaboration and layouts.
- Experience creating e-commerce creative, ideally Amazon listing images, A+ Content and Shopify assets.
- Short-form video skills: you can shoot, edit and direct content that works on social.
- A strong portfolio showing brand identity, campaign creative and product-focused work.
- Clear communication and the confidence to present ideas to leadership and give direction to freelancers.
- Organized and self-directed. You thrive in a small team where you wear several hats.
- A genuine interest in beauty and respect for the craft of lash and nail artists.
Nice to have:
- French language skills, to support our curacoro.fr store and Amazon France.
- Experience with packaging design and print production.
- Familiarity with creative performance data (ad testing, conversion rates).
- Experience working with UGC creators or beauty professionals as content partners.
Why Curacoro
- Real ownership: you'll define the look of a growing international brand.
- Your work goes live quickly across seven sales channels in four countries.
- A close-knit team where ideas move fast and creative work is valued.
- [Benefits: health/dental, vacation days, product allowance, professional development, etc.]
Pay: $68,000.00-$72,000.00 per year
Work Location: In person
📌 Creative Lead - Beauty Industry (Lakeview)
🏢 CURACORO
📍 Lakeview