ZenaTech is a Nasdaq-listed technology company focused on AI drone, Drone as a Service (DaaS), and Technology solutions for mission-critical applications for business and governments. We are dedicated to pushing the boundaries of drone applications across various industries, including defense, agriculture, logistics and commercial in applications like traffic management, wildfire response, environmental monitoring, border control and industrial inspections.250 University Ave, Toronto, ON M5GRole OverviewYou will be responsible for developing, implementing and optimizing email marketing strategies across all ZenaTech brands. This includes campaign strategy, content creation, list management, lifecycle automation, performance analysis and continuous optimization to drive engagement, nurture leads and support revenue goals.Key ResponsibilitiesDevelop and execute end-to-end email marketing campaigns across all brand channels, from strategy and content creation to delivery and performance analysisDesign and build email lifecycle automation workflows in HubSpot, including onboarding sequences, nurture campaigns, re-engagement workflows and post-event follow-upsCreate engaging, on-brand email content including copy, visuals and calls-to-action tailored to audience segments and customer journey stageManage email list segmentation and hygiene, ensuring accurate targeting, proper opt-in compliance and adherence to GDPR and CAN-SPAM regulationsConduct A/B testing and performance analysis across campaigns; monitor KPIs (deliverability, open rates, click-through rates, conversions, ROI) and implement data-driven optimizationsCollaborate with design, content, sales and analytics teams to align email initiatives with broader marketing strategyStay current on email marketing best practices, platform updates and industry trends to drive continuous improvementDesign and execute persona and industry/vertical specific nurture tracks tailored to different segments across ZenaTech's brand portfolio,



mapped to buyer journey stage and lead-scoring triggers rather than simple time-based delaysBuild and maintain HubSpot dashboards and custom reports to monitor overall email program health, including list growth/decay, engagement trends, spam complaint rates, and unsubscribe trends, in addition to individual campaign performanceMonitor sending domain health and deliverability (SPF/DKIM/DMARC, sender reputation, blocklist status) and proactively resolve issues impacting inbox placementDesign and execute structured A/B and multivariate testing roadmaps, testing subject lines, send-time, from-name, content format, CTA placement and personalization, prioritized by potential impact, with documented learnings applied across future campaignsRequired Qualifications5+ years of hands-on experience as an email marketer or in a related marketing role with significant email responsibilityProven expertise in email marketing strategy, campaign execution and lifecycle automationAdvanced proficiency with HubSpot, including workflow automation, list management and reporting (or equivalent marketing automation platform)Strong understanding of email best practices, deliverability, CRM integration, segmentation strategies and compliance (GDPR, CAN-SPAM)Proficiency with HTML and CSS for email template design and customizationExperience with data analysis tools such as Google Analytics and ability to interpret metrics and derive actionable insightsExcellent written communication and copywriting skills; ability to craft compelling, audience-specific messagingStrong analytical mindset with experience running A/B tests and optimizing based on performance dataBachelor's degree in marketing,



communications or related field (or equivalent professional experience)Preferred QualificationsCertification in email marketing, HubSpot, Google Analytics or related fieldExperience with B2B marketing and technical product campaignsFamiliarity with other marketing automation platforms or marketing analytics toolsExperience managing email marketing for multiple brands or product linesExperience managing consistent testing and measurement standards across multiple brands or product linesFamiliarity with HubSpot's native A/B testing and reporting tools specificallyBasic SQL or analytics tool literacy for deeper program analysis beyond native platform reportingExperience designing industry or persona-specific nurture campaigns tied to lead scoring and lifecycle stage, not just generic drip sequencesWorking knowledge of statistical testing concepts (sample size, confidence/significance) to properly evaluate A/B and multivariate test resultsFamiliarity with deliverability monitoring tools (e.G., Google Postmaster Tools, sender score monitors) and email authentication standards (SPF/DKIM/DMARC)Why Join Us?Opportunity to work on cutting-edge drone technology and AI-driven innovations. Play a pivotal role in shaping the future of drone applications across multiple industries. Collaborative and innovative work environment with a mission-driven team. If you are a forward-thinking qualified passionate about driving innovation and building high-impact partnerships, we invite you to apply and be part of our groundbreaking journey.We use artificial intelligence to review and screen applications and materials. However, every candidate we move forward with is reviewed and selected, and all final hiring decisions are made by a member of our hiring team.We are an equal opportunity employer committed to employment equity utilizing hiring practices on merit and business needs. We encourage applications from women, Indigenous peoples, persons with disabilities, members of visible minorities and all others of legally protected status.

📌 Email Marketing Specialist (Toronto)
🏢 ZenaTech
📍 Toronto