Shape the future of banking as a Senior Manager of Lifecycle Management Strategy at EQ. Drive customer engagement strategies and boost loyalty through creative marketing techniques.In this pivotal role, you will lead lifecycle strategy for the credit card portfolio at EQ, targeting onboarding, activation, and long-term customer engagement. The position demands a unique blend of marketing expertise, analytical skills, and a robust understanding of customer relationships to effectively develop actionable roadmaps. Collaborate with cross-departmental teams to deliver measurable business outcomes and enhance customer experiences across multiple channels.Key Responsibilities:
Own the lifecycle engagement strategy for credit cards
Lead integrated marketing and product strategies




Develop a multi-year lifecycle roadmap based on insights
Build audience and channel strategies using behavioral data
Create test plans to improve customer experienceRequirements:
University degree in Marketing or related field
7+ years in marketing strategy and customer engagement
Deep knowledge of lifecycle marketing and customer journeys
Robust product and commercial acumen
Exceptional communication and storytelling skillsLeverage your expertise in marketing strategy to enhance customer relationships and business performance at EQ.#J-18808-Ljbffr

📌 Lifecycle Management Senior Manager At Eq Toronto
🏢 Lever
📍 Toronto