Enhance Desjardins’ digital footprint as a Discoverability Advisor. Leverage AI and SEO to drive brand visibility and user engagement in a hybrid work model.In this critical role within the Multichannel Media & Performance Department, you will influence digital discoverability strategies at Desjardins. Collaborate with over 90 specialists to optimize marketing media initiatives and improve user experience. Your responsibilities include analyzing search behaviors, conducting audits, and supporting partners in implementing impactful initiatives.Key Responsibilities:
Develop and evolve the digital discoverability practice
Conduct discoverability audits for brand visibility
Analyze search behaviors and AI-powered platforms
Create discoverability action plans with partners
Raise awareness on discoverability challenges among stakeholdersRequirements:
Bachelor’s degree in Marketing or related field
Minimum of four years relevant experience
Proficient in SEO, discoverability, and content strategy
Bilingual in French and English
Knowledge of LLMs and digital analytics toolsDrive success in discoverability and digital strategy with Desjardins’ creative team.#J-18808-Ljbffr

📌 Digital Discoverability Advisor At Desjardins Toronto
🏢 Relevance
📍 Toronto