A bit about us…

At Snackish, we’re creating the everyday snack for a new generation.

We’re vertically integrated (hello, Snacktory!) and recently launched across North America in the U.S. and Canada, backed by a world-class CPG team that has a track record of building category-defining brands (and having fun while doing it!).

If you’re energized by early-stage momentum, bold ideas, moving fast, and creating something people reach for every day, we're just getting started. Join us on the snackpack & play a key role in defining the future of everyday snacking. ?

We are proudly Female-Founded.

How your role will bring the vision to life:

As the Experiential Marketing Manager, you're the one who puts Snackish in people's hands. The first crunch changes everything, and you create the moments where it happens: branded experiences that stop people in their tracks, get a bag of chips in their hand, and send them home as full blown fans. You'll turn our brand strategy into IRL programs that feel local, joyful, and unmistakably Snackish, from pop-ups and street teams to festivals, events, and moments at HQ.

You'll partner with Growth to drive trial where it matters most for retail, and you'll bring the rigor to prove every program earns its place. You don't just throw excellent events. You build brand love one crunch at a time.

- Own our field sampling, experiential, and tradeshow strategy end to end, including market selection, program design, budget, and execution, so every activation builds awareness, drives trial, and deepens affinity.
- Lead Snackish's major tradeshow presence (think Expo West, Sweets and Snacks, and key retailer shows), owning booth strategy, design, staffing, and logistics so every show strengthens buyer relationships, supports Sales and Growth goals, and showcases the brand at its best.
- Translate our brand strategy into locally relevant programs that fit the culture, calendar, and consumers of each priority market.
- Design branded experiences people want to be part of, from street activations to tradeshow booths. Bring the butter-yellow Snackish world to life in ways that are photographable, shareable, and worth talking about.
- Partner with Growth to align sampling and tradeshow presence with retail priorities, driving trial near key accounts, supporting new door launches, and turning samples into sales at the shelf.
- Partner with Brand, Social, and Creative so every activation looks, sounds, and feels like Snackish and extends online through content, creators, and community.
- Build and manage our field network, including brand ambassadors, street teams, event and tradeshow staffing, and agency partners. Hire, train, and equip them to represent Snackish as well as we would.
- Own field logistics: product allocation,



event kits and branded assets, booth builds, permits, vendors, and shipping, so every activation and tradeshow shows up on time, on brand, and fully stocked.
- Build the playbooks, processes, and toolkits that make great execution repeatable and scalable as we expand into new markets.
- Define how we measure success, including samples distributed, cost per sample, engagement, content generated, tradeshow leads and retailer meetings, and retail lift, and build the reporting that gives leadership a clear read.
- Use real-time market insight to optimize the mix, shifting resources toward the programs, shows, and markets that most effectively build awareness and affinity.
- Position experiential as a long-term brand-building lever, not just an execution function, so programs build brand equity while supporting near-term growth goals.

What success looks like:

- More people have a bag of Snackish in hand every quarter after quarter, and sampling reach grows efficiently as we scale into new markets.
- Sampling drives measurable results, with clear lift in trial, velocity, and awareness in the markets where we show up.
- Every activation feels unmistakably Snackish. People leave talking about it, posting about it, and looking for us on the shelf.
- Experiential and retail move in lockstep, with sampling timed and placed to support Growth's priorities and new distribution.
- A trained, trusted field team represents the brand with the same care and energy we would, in every market.
- Execution is consistent and repeatable. Playbooks and toolkits mean a first-time market runs as smoothly as our home turf.
- Every dollar is accountable. Cost per sample trends down, spend shifts toward what works, and each program has a documented readout.
- Activations fuel the brand beyond the day itself, generating content, creator partnerships, and community that live on online.
- Leadership has a clear, real-time read on what's working, where, and why.

- We're looking for an incredible human who:

- Has 5+ years of experiential, field, or regional marketing experience, ideally at a CPG food or beverage brand, with hands-on ownership of sampling programs across multiple markets.
- Thinks like a founder. You see problems as yours to solve, move fast without waiting for perfect information, and take ownership of outcomes beyond the event itself.




- Has great creative instincts and a strong point of view on what makes an experience memorable, and knows how to deliver it on a real-world budget.
- Is an operator at heart. You love logistics, sweat the details, and know that a flawless activation starts weeks before the doors open.
- Is fluent in the numbers, including cost per sample, reach, conversion, and retail lift, and uses them to make decisions, not just report them.
- Knows how to build and inspire a field team, from recruiting and training ambassadors to managing agencies and vendors with clear accountability.
- Collaborates effortlessly with Growth, Brand, Social, and Supply Chain, and aligns a room around a plan.
- Is genuinely excited about growth challenges. You see new markets not as chaos, but as a chance to build the experiential engine other brands wish they'd built from the beginning.
- Values the people around you. We're looking for someone who brings both ambition and genuine care to how they work.
- Is up for the road and the weekends. You're comfortable with travel and event hours, and you're happiest in the field.

What we care about…

Fun is Fuel: We choose to keep it light. It makes us human, keeps us energized, and reminds us why we started in the first place.

Community over Everything: People first, always. We lead with kindness. We care for those around us and the families who shape our lives.

Gratitude Always: Gratitude guides us- in how we show up, how we speak, and how we make people feel seen.

Bold by Default: We say the thing, challenge the “how it’s always been done” mindset, take up space, and back what we believe.

Own your Shit: We are proactive, accountable, and always learning. We show up with heart, own the outcome, and pour passion into what we do.

Speed with Intention: We have a bias towards action and trusting our gut. We believe growth lives in momentum, not perfection.

Compensation & Perks:

At Snackish, every Snackpack member has real ownership- one class of shares, no complex structures, and true shared upside. When Snackish grows, we grow together.

Our cap table is intentionally simple and meaningful, designed so equity translates into real outcomes. We offer highly competitive compensation, along with real impact and opportunities for career growth.

We work hard and respect individual flow in a high-trust environment. Our benefits include comprehensive coverage for you and your family, generous PTO, and wellness-focused perks that support you & your families mental, physical, and emotional well-being- plus your own Snackish monthly Stash!

This role is part of our remote Crunch HQ, with bi-annual offsites (welcome to Camp Snackish!) & frequent dept meet-ups to connect, align, and make magic together IRL.

📌 Experiential Manager (Canada)
🏢 Snackish
📍 Canada